California health chain Vitality Bowls Superfood Café opens in Lubbock

BY THE LUBBOCK AVALANCHE JOURNAL – Vitality Bowls, a new superfoods café, opened Thursday near Texas Tech.

Joty Brar, Lubbock Vitality Bowls franchisee, has brought in the California-based café to offer a healthy eating option in the Lubbock market.

“We hold a lot of integrity behind all of our products,” Brar said. “It’s a way for us to get the community to unite together and have that conversation about healthy eating, how important that is and how it really increases the quality of your life.”

The Lubbock Chamber of Commerce hosted a ribbon cutting for Vitality Bowls on Thursday at 2400 Glenna Goodacre Blvd. read more

Lubbock Chamber Ambassadors were given samples of smoothies and the Vitality Bowl, which includes organic açaí, strawberries and honey.

“I made some of my staff pick (Vitality Bowls) up for lunch, and we were all really full,” said Mike Laughlin, Lubbock Chamber Ambassadors co-chairman. “It was really delicious.”

Vitality Bowls specializes in açaí bowls that feature the Amazon’s antioxidant-rich berry, topped with a variety of super foods. The menu features the Energy Bowl, with organic açaí, goji berries and bee pollen; the Dragon Bowl, with organic pitaya, coconut milk and bananas; and the Vitality Bowl.

The brand recently announced additions to its kids menu, as well as fresh juices, organic soups, panini and salads.

Vitality Bowls was created by Roy and Tara Gilad, whose daughter has many allergies to various foods, Brar said.

“They had to create something that was not only nutritional, but delicious and be allergy free,” Brar said.

About 13 employees have been hired to help Brar run Lubbock’s Vitality Bowls.

“I phone interviewed about 100 people and saw about 65 and hired 13 individuals,” Brar said. “I hired people that had amazing stories, not only that inspired me, but I know they are going to inspire Vitality Bowls and become part of our story here.”

There are currently more than 20 Vitality Bowls restaurants across the United States and more than 20 franchise units under development.

“We’re excited to have Joty continue to grow the brand in Lubbock,” said Tara Gilad, Vitality Bowls co-founder. “Her business intellect and background experience with marketing is outstanding and will be vital to filling the demand for a healthy, fast, casual café in Lubbock.”

Marquez: New fitness studio, super foods cafe

BY THE LUBBOCK AVALANCHE JOURNAL – A new café called Vitality Bowls is set to open Thursday at 2400 Glenna Goodacre Blvd., near the Chipotle and Starbucks.

Vitality Bowl originated in Northern California, specializing in açaí bowls that feature the Amazon’s antioxidant-rich berry, topped with a variety of super foods, according to a news release.

“My family has always treated food as medicine, and I have seen the positive effects that it has on the body,” Joty Brar, Lubbock Vatality Bowls franchisee, said. “I’m excited to bring Vitality Bowls to my home state of Texas and into the Lubbock community to increase awareness about the healthy and fresh ingredients in each of the dishes.” read more

The menu features the Energy Bowl, with organic açaí, goji berries and bee pollen; the Dragon Bowl, with organic pitaya, coconut milk and bananas; and the Vitality Bowl, with organic açaí, strawberries and honey.

The brand recently announced additions to its kids menu, as well as fresh juices, organic soups, panini and salads.

“We’re excited to have Joty continue to grow the brand in Lubbock,” said Tara Gilad, Vitality Bowls co-founder. “Her business intellect and background experience with marketing is outstanding and will be vital to filling the demand for a healthy fast casual café in Lubbock.”

There are currently more than 20 Vitality Bowls restaurants across the United States and more than 20 franchise units under development.

Trendinista: Kombucha bubbling up on beverage menus

BY RESTAURANT HOSPITALITY – Kombucha has been around for centuries, but has just recently emerged as a trendy beverage. Some say it’s due to the craft beer movement, with some breweries offering the fermented tea on tap. And while some may tout the elixir as a healthy dose of tasty probiotics, others are just happy to enjoy the marketing potential of the popular potion.

At the recent National Restaurant Association Show, in addition to traditional kombucha, an organic sparkling variety from Zofi Kombucha and a line of creatively flavored kombucha from Reed’s Culture Club Kombucha caught show attendees’ attention. A number of restaurants have already jumped on the trend. read more

At Mill Valley Kitchen in Minneapolis, kombucha is a big seller that fits within the restaurant’s Northern California-inspired healthy concept. The restaurant has a local, Twin Cities-based kombucha on tap and serves a Verdant Tea variety in addition to using it in one of the restaurant’s signature nonalcoholic “natural refreshments” called the Whey Cooler, a mixture of kombucha, whey, orange and lime. Mill Valley also uses kombucha behind the bar in its Walk this Whey cocktail, which incorporates gin, rum, Frangelico, whey, and kombucha.

The Hipster Elixir, a cocktail combining gin, kale, ginger, apple, lemon, mint juice and kombucha, creates a refreshing spin on green smoothies, according to Matt Ragan, barman and g.m. at Victor Tangos in Dallas.

Considered one of the nation’s foremost authorities on plant-based cuisine, chef Tal Ronnen creates kombucha-based cocktails at his L.A.-based Crossroads restaurant. The Conformist combines Grape kombucha, vodka, muddled cucumber and mint and rhubarb bitters, while the Lady from Shanghai mixes Apple kombucha, rum, fig spirit, lemon and cinnamon.

Vitality Bowls in Walnut Creek, CA, and Miami, FL, offers kombucha on tap at its Superfood Coffee Bar, marketing kombucha as a healthy, refreshing alternative to soda that’s rich in probiotics, low in calories, vegan and gluten free.

Young entrepreneur’s passion leads to own restaurant in Castle Rock

BY THE CASTLE ROCK NEWS-PRESS – Zak Solis, 19, has dreamed of owning his own restaurant since he was a kid. That dream will become a reality this fall, when he opens Vitality Bowls at the Promenade at Castle Rock.

“I’m just excited to finally have my dreams come true,” Solis said, while peering across the parking lot from Kneaders Bakery at the space his restaurant will occupy. read more

Solis has been cooking since he was 10 years old. His love of food came from watching his family cook and helping them in the kitchen.

When he turned 16, Solis begged his parents to lend him money to buy and start operating a food truck. But that didn’t happen. So, when the Sedalia resident graduated from Sky View Academy in 2015, he started working in restaurants with the goal to one day own his own.

Solis’ father, Sael, helped by becoming a business partner with his son. The co-owners are aiming for a September opening.

“Zak and Sael are exactly the right entrepreneurs to grow the brand in Castle Rock,” said Tara Gilad, co-founder of Vitality Bowls. “By combining Zak’s passion for the culinary industry and Sael’s experiences in business management, this duo is set up to achieve great success.”

Vitality Bowls, which originated in Northern California, is known for a dynamic café vibe and superfood menu. The fast-casual dining chain specializes in açaí bowls that feature a thick blend of the Amazon’s antioxidant-rich berry, topped with a variety of superfoods.

Zak Solis found the eatery while perusing the Cherry Creek neighborhood of Denver.

“My first bite of an açaí bowl at Vitality Bowls was a game-changer,” Solis said. “It’s a punch of flavor. I want to bring that same experience to everyone in the market.”

The menu features a variety of options, such as the Energy Bowl, with organic açaí, goji berries and bee pollen; the Dragon Bowl, featuring organic pitaya, coconut milk and bananas; and the signature Vitality Bowl, with organic açaí, strawberries and honey. Additionally, the brand recently announced additions to its kids’ menu. Fresh juices, organic soups, panini and salads are also offered.

There are more than 20 Vitality Bowls restaurants across the United States with 40-plus franchise units under development. The Castle Rock store will the the second in Colorado.

But the ambitious 19-year old said this is just the beginning. Following the fall opening in Castle Rock, the father-son duo is planning to open three additional locations in close proximity of Castle Rock.

“I feel like this is a perfect spot for it because Colorado is booming with population and Castle Rock keeps growing,” Solis said. “I’m excited to open here.”

VITALITY BOWLS CAFÉ

BY MIAMI SMITH – Vitality Bowls serves huge fruit bowls with natural ingredients like: honey, bee pollen, granola and nuts. All the bowls are serve cold but they do not contain ice and most of the ingredients are organic, no added sugar, no artificial ingredients or preservatives. Bowls come in two sizes (medium and large), both seemed huge to us, so unless you are extremely hungry, we suggest you order medium size and share it with somebody. They also offer smoothies, paninis and coffee, among other things. A healthy choice packed with vitamins and minerals. read more