BY DANVILLESANRAMON.COM – San Ramon-based health food chain Vitality Bowls hit a milestone earlier this month, selling its 1 millionth açaí bowl.
Six years after the brand was founded in San Ramon and three years after franchising efforts were first initiated, Vitality Bowls now has almost 70 cafes open and in development across the country. Its signature product is the açaí bowl, which contains a variety of “superfood” ingredients, including its eponymous açaí berry.
The million-bowl mark was officially reached over the weekend of Nov. 11.
“When we opened our first cafe six years ago, most people weren’t sure how to even pronounce ‘açaí,’ let alone know what’s in an açaí bowl!” said Tara Gilad, chief operating officer of Vitality Bowls.
The brand’s corporate headquarters is located at 2440 Camino Ramon, Suite 333, near Bishop Ranch.
The cafe was founded in 2011 by Roy and Tara Gilad, after the couple discovered their daughter’s severe food allergies and they wanted to find safe, healthy food alternatives for her. After franchising in 2014, the brand has nearly quadrupled in size.
The açaí berry — seen as a superfood because of its high levels of antioxidants — serves as a base for the vitality bowl, which also includes fruit, flax seed and granola. The brand touts that its menu items are rich in antioxidants and customizable, and that all bowls and smoothies have no “ingredient fillers” like ice, frozen yogurt, added sugar or artificial preservatives.
Vitality Bowl was named one of the top 100 new franchises in 2017 by both Entrepreneur and Fast Casual magazines.
“This is a momentous achievement for us — one that we would not have reached without the support of our loyal customers,” Gilad said. “It’s humbling to know that so many people turn to us for healthy, nutritious food options that fit their lifestyles.”
BY USA TODAY – If gift cards are on your holiday shopping list, why not get a little something for yourself while you’re at it?
This holiday season, when you purchase plastic or digital gift cards at many popular restaurant chains, you’ll get an added bonus.
With the bonus cards and certificates, it’s like getting a free lunch, dinner or breakfast.
According to the National Retail Federation’s annual survey, gift cards are the most popular item on wish lists for the 11th year in a row and were requested by 61% of those surveyed.
Just remember, the bonus cards and certificates usually can’t be used until January, and they have various expiration dates and exclusions.
Some offers are available online while others are available at participating locations and while supplies last.
Vitality Bowls: Buy $25 or more in gift cards and get a free $5 gift card.
BY FRANCHISING.COM – Fueled by strength derived from superfoods, Vitality Bowls announced today that it has reached a milestone achievement with the recent sale of its one-millionth açaí bowl – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods.
The excitement around Vitality Bowls stems from the brand’s continued growth and entrance into top tier U.S. markets with new franchisees. Beloved by health-conscious communities across the nation, the superfood café brand has almost quadrupled in size since launching franchising efforts in 2014, with nearly 70 cafes open and in development today.
“When we opened our first café six years ago, most people weren’t sure how to even pronounce ‘açaí,’ let alone know what’s in an açaí bowl!” said Tara Gilad, chief operating officer of Vitality Bowls. “This is a momentous achievement for us – one that we would not have reached without the support of our loyal customers. It’s humbling to know that so many people turn to us for healthy, nutritious food options that fit their lifestyles.”
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All of the brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.
Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Most cafes offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap. Plus, all Vitality Bowls locations offer matcha powder, an energy booster that can be added into the café’s smoothies or açaí bowls upon request.
For more information about Vitality Bowls and its menu items, please visit www.vitalitybowls.com.
BY MEN’S HEALTH – Since those in the armed forces put their lives on the line to ensure our safety and freedom, the least we can do is honor them for a day. This Veterans Day, there are plenty of businesses who are willing to put the price tags aside for the men and women who are willing to pay the ultimate price for the rest of us. Here are 15 retailers offering free and discounted meals, camping gear, oil changes, and more as a small token of gratitude to those brave folks who make this the land of the free.
Vitality Bowls is giving free smoothies to veterans at all corporate and participating franchise locations—so if free burgers and pizza aren’t your thing, have a green juice.
BY FEAST MAGAZINE – Staying healthy in 2018 just got a little easier.
Local entrepreneur Sally Matiszik is opening the first Missouri location of Vitality Bowls, a California-based chain based on superfoods – think açai, goji berries, spirulina, flax seeds, bee pollen and more.
The cafe, which will be located 8029 Dale Avenue at The Crossings at Richmond Heights, will feature a unique menu full of “high nutritional values and extraordinary tastes” for breakfast, snacks and dinner. For example, the superfood bowls and smoothies don’t contain fillers like ice, frozen yogurt, added sugar or artificial preservatives.
“I first experienced the delicious flavor of the açaí berry during a family trip to Brazil in 2012. After learning about the fresh ingredients and superfoods that Vitality Bowls offers, I knew it was a concept that St. Louis needed,” Matiszik said in a statement. “I consider myself lucky to have the opportunity to bring this type of healthy fast-casual concept and açaí bowl trend to St. Louis.”
Menu items include the Dragon Bowl, with pitaya, pineapple, raspberries and bee pollen; the Energy Bowl, with organic açai, guarana, goji berries and organic granola; an egg panini with organic, cage-free eggs; fresh-pressed juices; salads and more.
Vitality Bowls currently boasts 45 locations nationwide, with 40 additional franchises in the works. Look for Vitality Bowls to open in the spring of 2018.
Vitality Bowls, 8029 Dale Ave., Richmond Heights, Missouri, vitalitybowls.com