BY Seattle Met – Sally Matiszik, co-owner of Vitality Bowls in Richmond Heights, joins us in the studio to talk about the benefits of adding superfoods to your diet. She owns Vitality Bowls with her husband, Mark and they just celebrated one year in business.
Vitality Bowls is a Nationwide franchise superfood café specializing in acai bowls, smoothies, fresh juice, salads and paninis. Their food is healthy and allergy friendly. There are no fillers (ice, frozen yogurt or artificial preservatives), giving menu items the purest taste possible.
BY Seattle Met – A California-based cafe called Vitality Bowls will
bring some healthful offerings—acai bowls, smoothies, juices, salads,
and panini—to 429 Fairview Avenue later this fall. Bee pollen and
organic mangosteen? Yep. Those too.
BY Fast Casual – Vitality Bowls has signed an agreement with entrepreneur Ben Shaw to open the chain’s first unit first in Tennessee, according to a company press release.
“Ben is exactly
the right entrepreneur to grow the brand in Chattanooga,” Co-founder
Tara Gilad, said in the release. “His business intellect is outstanding.
We are eager to see Ben fill the demand for a healthy fast casual
cafe in Chattanooga.”
Shaw is planning to open multiple locations in the area, Gilad said.
Founded in 2011, in San Ramon, California, Vitality Bowls now has more than 135 locations open or in development.
BY QSR Magazine – Vitality Bowls has signed an agreement with local entrepreneur Ben Shaw to open the first café in Tennessee. Following this opening, Shaw is planning to open multiple locations in the Chattanooga area.
“I’m eager to introduce Tennessee to all that Vitality Bowls has to
offer,” says Shaw, a seasoned business executive with experience in
operations and team management. “Customers can be assured that anything
they order from our menu will always be made with care and with the
finest, quality ingredients. I look forward to providing Chattanooga
residents with food they can feel confident about.”
Originating in Northern California, the last nine years have
solidified Vitality Bowls’ status as a pioneer in the industry –
combining a dynamic café vibe with a unique collection of menu items
containing high nutritional values and extraordinary tastes. Vitality
Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner
items made to order for each customer. All açaí bowls and smoothies are
prepared without any ingredient fillers like ice, frozen yogurt, or
artificial preservatives, providing the purest taste possible.
The menu features the widest variety of unique superfoods, including
graviola, acerola, organic mangosteen, organic camu camu, organic
spirulina, organic aronia, organic moringa, organic maca, bee pollen and
Guests can choose from a variety of delectable options, such as the
Green Bowl (with graviola, organic spirulina and organic hemp seeds),
the Dragon Bowl (featuring pitaya, coconut milk and bananas) and their
signature Vitality Bowl (with organic açaí, strawberries and honey).
Plus, fresh juices, smoothies, soups, panini and salads are available in
“Ben is exactly the right entrepreneur to grow the brand in
Chattanooga,” says Tara Gilad, co-founder of Vitality Bowls. “His
business intellect is outstanding. We are eager to see Ben fill the
demand for a healthy fast casual café in Chattanooga.”
There are currently more than 135 Vitality Bowls locations open or in development across the United States.
BY The Signal – Trends never seem to make any sense. For example, dad shoes became the sneaker trend of the year among young fashion models, bike shorts became a phenomenon among people who don’t bike and all food started to be served in a bowl. Forget plates — that’s so not millennial.
The food-in-bowls trend started on Instagram in 2016, and according to The Wall Street Journal,
the trend is still going strong and seems less like a “fleeting
fashion” and more like a “lasting manner.” So, feel free to get rid of
any plates, because this trend isn’t going anywhere. The trend was
promoted by wellness bloggers for the loads of nutrients piling into the
bowl and for how aesthetically pleasing it looks.
Like most trends starting on social
media, it then spread to local hipster restaurants in various cities,
eventually moving to chain restaurants. Food in bowls now can be found
just about anywhere, and here are some of the restaurants in Atlanta
locals go to ditch the plate completely.
Grain & Salad Bowls
Upbeet is the epitome of a Los
Angeles-inspired restaurant in the South. With minimalist walls and
decor, aesthetic neon lights and an entire fridge dedicated to kombucha,
people would never guess they were in Westside Atlanta. The
restaurant’s motto “Good Vibes Only” refers to their idea of serving
non-GMO foods, grass-fed animal protein and organic vegetables. Fit for a
healthy diet on the go, Upbeet is quick and offers healthy food without
the time consumption of cooking from home.
Similar to Chipotle, customers order
their bowls in an assembly-line fashion. With a diverse menu from
everything to grain bowls with quinoa and bamboo rice to customized
salads from every cuisine like the “Fiesta Bowl” or “My Thai,” the
choices are endless. Customers can even build their own to make for an
aesthetically pleasing photo. With several toppings from organic nuts
and cheeses and housemade gluten-free and vegan dressings, anyone can
get creative in making their bowl camera- and tummy-ready.
Upbeet also serves toasts, smoothies and superfood lattes, but Gusto, an Atlanta-based fast food spot, sticks strictly to the food-in-bowls trend. Opened in 2014 by former NFL quarterback Nate Hybl, Gusto has several locations throughout Atlanta from Decatur to Ponce and even a location in Chamblee with a soon-to-be drive-thru for bowls on the go.
As with Upbeet, Gusto customers order
in an assembly-line fashion. First, customers choose from sauces
created by Hybl himself like his #1 chipotle, mango and avocado sauce,
then protein options (shrimp, steak, chicken, portobello, avocado,
etc.), all free of antibiotics, and a base (rice, salad, both or a
wrap). Once customers design their Instagram-ready bowl, every meal
comes with a side of housemade sweet potato chips.
Açaí & Fish Bowls
The food-in-bowls trend is fit for
just about every meal of the day. Whether it be a salad for lunch or a
grain bowl for dinner, the trend even follows into breakfast with açaí
bowls. Açaí is a South American berry that’s bursting with nutrients and
loaded with antioxidants.
Several places in Atlanta offer açaí
bowls, but Vitality Bowls in Midtown specializes in them. With more than
10 different bowl options offering from anything to hearty bowls with
peanut butter and granola to immunity boosting with raw ginger and bee
pollen, Vitality Bowls has it all. Just like most bowl places, customers
can add in their own creativity and make their own wellness bowl, such
as adding tropical toppings like mangos and pineapples or even make
their bowl extra sweet by adding chocolate chips and honey.
The latest food-in-bowl trend is
poke, which is sliced raw fish from Hawaii. Poke is basically
deconstructed sushi in a bowl. The bowl is based with white sushi rice,
brown rice or salad and topped with a variety of ingredients like
seaweed, sesame seeds, raw tuna or salmon and even masago (fish eggs).
The most popular poke place among
Georgia State students is Fish Poke Bowl located on Broad Street and
inside the Sweet Auburn Market. Always packed with a line, customers
grab a pen and paper and design their own bowl by checking off toppings
like shrimp, tofu, and various veggies and sauces.