FAQ | Vitality Bowls

WHAT MAKES VITALITY BOWLS UNIQUE?

Great question! There are quite a few reasons why Vitality Bowls stands out from the rest:

o Vitality Bowls is a superfood cafe offering a broader menu than our competitors. In addition to açaí, we offer an array of superfoods such as acerola, graviola and pitaya as a base for our bowls as well as soups, salads, panini, fresh juice and smoothies.
o We include up to three times more açaí, pitaya, acerola and graviola in our bowls and smoothies than competitors.
o By continuously negotiating national distributer contracts, we leverage the best price advantages while sourcing only the freshest, highest quality ingredients.
o We use only real fruits and vegetables. Our bowls and smoothies contain no fillers such as ice, frozen yogurt, trans fats or artificial preservatives.
o We believe we create the best tasting bowls in the business.

HOW MANY LOCATIONS ARE THERE?

We have more than 75 open locations across the United States.

DO YOU ONLY SERVE ACAI BOWLS?

Vitality Bowls is unique amongst competitors because we are a superfood cafe offering açaí, acerola, graviola, and pitaya bowls in addition to smoothies, fresh juice, soups, salads, and panini. None of our competitors offer this range of food options or put as much of the ingredients into their food. This allows us to tap into a broader base of customers. This breadth of offering creates less fluctuation in sales throughout the four seasons.

WHAT IS MY ROLE AS AN OWNER?

Initially our franchise owners focus on operating their cafe. This includes managing and hiring employees, monitoring employee performance, managing inventory and backend (payroll, preparing bookkeeper information, reporting to corporate), and eventually focusing on opening additional locations.

WHO ARE YOU LOOKING TO AWARD FRANCHISES TO?

Our ideal candidate is health-minded, nutritionally conscious, has high energy and focused on the customer experience. They have management experience that includes performance management, hiring and developing/inspiring their team. A successful franchise candidate is also someone who is prepared to work hard and be involved in the business daily for at least for the first 3-6 months.

HOW BIG WILL MY TERRITORY BE?

The average territory is one mile in driving distance. Larger territories will be awarded to those in less densely populated areas. The residential population should be greater than 45,000; daytime employment should be greater than 15,000; median household income should be at $50,000 – $75,000 (can vary depending on regional cost of living variances). Locations near schools and certain anchor tenants amplifies demand.

HOW MANY EMPLOYEES WILL I NEED?

The average location has 20-30 part time and full time employees. The owner will build a team to include 1 manager, 2 assistant managers, various shift leaders and individual contributors. Most employees are part time with a handful of full time employees.

HOW MUCH MONEY CAN I MAKE?

In order to comply with federal law, we are unable to answer this question. However, we provide detailed financial performance information in our franchise disclosure document (FDD). During our education process, you’ll also get the opportunity to speak with our current franchise owners to ask them any questions you’d like!

HOW MUCH DOES IT COST?

The average initial investment ranges from $170,100 – $604,000 depending on the size of the location, type of location and geography of location.

WHAT ONGOING FEES ARE THERE?

Our royalty fee is 6%. We also have a marketing fee of 1.5%.

IS MY TERRITORY AVAILABLE?

As an emerging franchise, chances are that your territory is still available! You’ll have access to prime real-estate as the first franchise owners in each market. The San Francisco Bay Area is the only market that is almost sold-out.

DO YOU HELP WITH FUNDING?

We have a number of lending partners that we can refer to you in order to help you secure funding. In addition, we are SBA approved which helps expedite this process.

HOW DO I GET STARTED?

Fill out the form on the right. We’ll be in touch with some materials and will call you to explain the upcoming process. Good luck!

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