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ABOUT US
Vitality Bowls is an 800 – 1,500 sq. ft. Superfood Café focused on delivering top quality organic Açaí, Acerola, Pitaya and Graviola Bowls®, smoothies, fresh juices, soups, salads, and panini. Vitality Bowls® are enjoyed for breakfast, lunch, dinner, snack, or dessert.
We are growing! Each month, we have new Vitality Bowls cafés opening in new markets across the country, as more and more entrepreneurs excitedly bring the health to their communities.
We created this company because of our strong commitment to bring health and wellness to every community across the country through fresh, high-quality superfoods. This philosophy has guided everything we do and we strive to instill the same health-minded values to our employees and customers.
Vitality Bowls is a leader in the health food restaurant industry and we are looking for franchisees who want to spread Vitality Bowls’ mission in their own communities.
Vitality Bowls is committed to giving back to our local communities. Our corporate stores donate regularly to the local Food Banks. We also partner with a number of schools, donating gift cards and a portion of profits to various fundraisers. We support local children’s sports teams by providing smoothies for the kids to refuel their bodies.
As a restaurant brand, Vitality Bowls is always working to reduce waste and support sustainable practices. We encourage a commitment to recycling and composting when available in each of our stores. We only source meats from farmers with humane practices. We use organic products whenever possible. As long as fruits and veggies are fresh and top quality, we use each and every one regardless of its aesthetic shape.
“I love this place, my tropical bowl with chocolate chips takes me all the way to flavor town. I love stopping by here whenever I get the chance, you can’t get the fresh and organic ingredients anywhere else. And to top it off the customer service is through the roof!”
-Taylor M. Concord, CA
OUR FOUNDERS
What started with a family’s hunt to find healthy, safe alternatives for a child with severe food allergies has turned into a national phenomenon that conquers America’s nutrition quest.
The vision of Roy and Tara Gilad, husband, wife, and triumphant entrepreneurs several times over, Vitality Bowls has become a sensation that is quickly on a course for coast-to-coast café franchise expansion.
ROY GILAD
Mr. Gilad has been our President and Chairman of the Board since our inception in San Ramon, California. Mr. Gilad is also the CEO and Chairman of Vitality Bowls Enterprises and corporate locations, and has held those positions since their inception in May 2011, March 2012, February 2013 and March 2016 respectively.
TARA GILAD
Mrs. Gilad has been our Vice President and Secretary of the Board of Directors since our inception in San Ramon, California. Ms. Gilad is also the COO and Secretary of Vitality Bowls Enterprises and corporate locations, and has held those positions since their inception in May 2011, March 2012, February 2013 and March 2016 respectively.
OUR FAMILY
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find healthy, safe food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 40 cafés open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.
Vitality Bowls has always looked to family to help support the business, and in 2012 Tara’s brother, Uriah Blum, joined Vitality Bowls as the Vice President of Operations bringing an extensive culinary background and several years of experience in the foodservice industry. Uriah’s wife Thea, a public relations practitioner specializing in health and restaurant brands, now leads Vitality Bowls’ communication initiatives.
VIRTUAL TOUR
Want to see where the magic happens? Click on the images below to navigate your way around a couple of our stores. Feel free to imagine yourself as an owner of one or more of these awesome Superfood Cafés!
CUPERTINO, CA
Cupertino is 1102 ft.²
WALNUT CREEK, CA
Walnut Creek is 1490 ft.²
OUR PEOPLE
Health minded, nutritionally conscious, energetic and focused on the customer experience. These qualities make our franchise owners successful. We look to partner with those who have management experience that includes performance management, hiring and developing/inspiring teams. Owners typically spend the first 3-6 months in their stores, learning the ins and outs of the business.
WHAT WE LOOK FOR
HEALTH CONSCIOUS
Do you like to eat well? Is it important to you that your family follows a balanced, nutritious diet? Do you also love to indulge in deliciousness from time-to-time? Then you’re probably perfect for us. Our franchise owners love to live healthy, and they love the fact that they make their communities healthier. Sound like you?
CUSTOMER FRIENDLY
We’ve learned that in order to have a successful business in this day and age, you can’t just rely on having the best product. You need to couple it with consistent, outstanding customer service. Our owners are committed to always improving their café experience.
HIGH ENERGY
If you eat a Vitality Bowl everyday, you’re going to have a ton of energy. So naturally, all of our franchise owners are constantly on the go! We are all driven, hungry to grow and improve, and have the energy to do all.
FRANCHISE OWNERS
Below you’ll learn about some of our franchise owners. Hover over their picture for their stories.
“Being huge proponents of healthy living and healthy life choices, we are truly proud to be part of the Vitality Bowls family, offering our customers healthy alternatives and making a positive impact in their lives!”.
“What I love most about Vitality Bowls is that it allows me to share my passion with local communities. A large percentage of people hear the word healthy and think it doesn’t taste good, however, Vitality Bowls has shown that it’s delicious to eat healthier.”
“What I love most about my Vitality Bowls franchise is that it promotes healthy eating habits with great tasting food for both young and old. It also promotes a safe food environment for those with food allergies.”
“What I like most about my Vitality Bowls is the customer interaction and experience. I love introducing acai bowls to new customers and educating them on the benefits of our bowls and ingredients.”
“What I love most about owning a Vitality Bowls franchise is the Human Connection. Vitality Bowls has started a movement in our community to really celebrate healthy, clean eating!”
Joty Brar – Vitality Bowls Franchise Owner
Lubbock, TX
INVESTMENT
Unlike many other food franchise models, you don’t need one million dollars to open a Vitality Bowls. Our average investment range is from $180,000 – $300,000, depending on size, type and geography of your location.
Take a tour of one of our locations by clicking the image to your right.
HEALTHY SUPERFOOD INDUSTRY
Average Investment
%
Royalty
Franchise Fee
* Numbers taken from item 19 of Franchise Disclosure Document.
THE PROCESS
Vitality Bowls takes time to answer all your questions.
1
Questionnaire
You’ll complete a short questionnaire, providing us with a little more information. Then we can kick off the official education process where we’ll learn everything there is to know about you as a potential franchise owner, and you’ll learn all there is to know about us and Vitality Bowls!
2
Initial Call
Think of this call like a first date. We’ll give you a high level overview of all the moving pieces in our business model. We’ll also start to learn more about you, your background and your goals, to make sure that we are in a good place to continue the education process.
3
Founder Call
Have an interview with one of our founders and make sure that this business is the right fit for everyone!
4
Meet The Founders
After making sure we are the right fit, come meet us in person and learn what it means to us to be part of the Vitality Bowls team.
5
Validation
Take a look into our current franchise owners and talk one-on-one with them to see how they have have achieved success.
6
Review FDD
This is where we take a final look at the FDD, review the business model and search available locations.
5
Franchise Awarded
After one final interview, we make the decision on awarding a franchise. If the partnership still seems like a good fit, we get to say…CONGRATULATIONS! You’re officially a Vitality Bowls franchise owner!
Why wait?
Join the movement now.
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