Bowls are the new small plates

BY EATER D.C. – Vitality Bowls, a budding West Coast eatery with dozens of stores spread across the country, is opening its first location in Virginia (1515 Wilson Boulevard) on Saturday, June 24. The local franchisees of the fast-casual chain — which deals in custom bowls built around acai berries, and also serves up nitro cold brew coffee, kombucha, and gourmet sandwiches — plan to open additional restaurants in the future.

Vitality Bowls Now Open in Downtown Livermore

Vitality Bowls Now Open in Downtown Livermore

BY THE INDEPENDENT – There’s a new place to hang out while enjoying Livermore’s picturesque downtown. Vitality Bowls opened on May 25, at 2175 First Street.

“Vitality Bowls is a superfood café specializing in acai bowls, smoothies, fresh juices, panini and salads,” said co-owner Vik Seth. “Everything is fresh and nutritious. The atmosphere is fun, with seating both inside and outside.”

Vitality Bowls is revolutionizing Acai Bowls, a thick blend of the Amazon’s antioxidant-packed acai (ah-sigh-ee) berry along with other fruits and vegetables, and topped with a variety of superfood ingredients. All Acaí Bowls and smoothies contain potassium, fiber, calcium, phosphorus, protein, vitamins, and omega-9 and omega-6 fatty acids. They do not contain fillers like ice, frozen yogurt, added sugar or artificial preservatives.

“Our most popular,” said co-owner Ameet Seth, “are the Warrior Bowl – a blend of acai, almond milk, bananas, blueberries, raspberries, flax seeds, broccoli and a multi-vitamin boost, topped with organic granola, strawberries, almonds, and goji berries, and the Tropical Bowl – acai, coconut milk, apple juice, bananas, mangos, pineapple and flax seeds topped with granola, strawberries, coconut shavings and honey.”

Vitality Bowls began in San Ramon in 2011 when the parents of a daughter with food allergies noticed the need for healthy, safe dining alternatives, and opened the first Vitality Bowls on Market Place Drive. Since franchising began in 2014, the brand has seen significant growth with more than 40 cafés open and in development. This year, Vitality Bowls was named one of Entrepreneur magazine’s Top 100 Franchises as it continues to redefine fast, casual, healthy-food dining.

“We were inspired to open Vitality Bowls to help the local community strive for a healthier lifestyle. The fresh, healthy approach aligns with who we are and how we grew up – not to mention the incredible taste of our offerings,” said Vik. “Also, owning a family business has always been a dream for us.”

The Seths are Dublin residents who also operate a Vitality Bowls café in Brentwood.

“Our business philosophy is all about taking good care of the local community, and owning a business that gives back in many ways,” said Ameet. “We believe in what we do, so we make sure everyone we hire represents that and can carry our mission forward.”

Vitality Bowls opening in Manteca

BY THE MANTECA BULLETIN – Some people argue Manteca doesn’t have the healthy dining options of communities such as Pleasanton, Cupertino, Palo Alto, Pleasant Hill, Dublin, Livermore, Lafayette, Walnut Creek, Sunnyvale and other Bay Area enclaves.
While it may not be exactly what they have in mind, the pending opening on Thursday, June 29, of Vitality Bowls in the Promenade Shops at Orchard Valley anchored by Bass Pro Shops speaks volumes of what Manteca’s changing demographics may mean in terms of dining — if not retail — options in the coming years.

Vitality Bowls doesn’t just act healthy by taking fat and such out of existing fare. While they offer smoothies, a fresh juice bar, organic soups, and Panini sandwiches the heart of their menu are 10 Acai Bowls using acai berries as their base.

The “superfood café” is being opened by Fred and Dolores Baluyut at 882 Lifestyle Street. It is the 29th Vitality Bowl location in California. Other restaurants have opened in communities clearly considered more on the upscale side and health conscious. Most are in the Bay Area, one is in the San Diego area, another in Orange County, and in eight other states in communities such as South Beach Miami, Atlanta and Las Vegas.
Manteca is the second Central Valley location. The first valley franchise was opened in Roseville.

Launched in 2011 in San Ramon, Vitality Bowls combines a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). There are also fresh juices, soups, panini and salads are available in each café.

The dining spot will also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCao superfood chocolate blend, steamed milk). Organic cold brew nitrogen-poured coffee and organic kombucha will also be available on-tap.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Fred and Dolores on board with this. We look forward to seeing them grow their business in Manteca and sharing the Vitality Bowls message with the community.”

The Baluyuts originally hoped to open at the Stadium Retail Center last summer but that deal fell through.

Once the Manteca location is open its hours will be Monday through Thursday from 8 a.m. to 9 p.m., Friday and Saturday from 8 a.m. to 10 p.m., and Sunday from 9 a.m. to 8 p.m.