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Vitality Celebrates Four Years Of Vigor

Vitality Celebrates Four Years Of Vigor

By Alex Sanchez on January 27, 2023:

Superfood café Vitality Bowls, located at 7865 Firefall Way, Suite 110 at N. Central Expressway and Walnut Hill Lane is celebrating its 4-Year Anniversary. Specializing in açai bowls, smoothies, juices, salads and more, On Friday, Feb. 3 and Saturday, Feb.4, visitors will receive exclusive swag from Vitality Bowls. Guests who visit the café during anniversary weekend and join the café’s Loyalty Program can redeem a Buy One Get One 50 Percent Off deal on any menu item.

Vitality Bowls Opens New Unit in Charlotte, North Carolina

Vitality Bowls Opens New Unit in Charlotte, North Carolina

From Industry News on January 25, 2023:

Vitality Bowls, the leading superfood restaurant brand that specializes in açaí bowls, smoothies, wraps, salads and more, announced today the opening of a new café in Charlotte.  

“I’m looking forward to sharing the Vitality Bowls experience with the Charlotte community,” says Karthick Natarajan, owner of Vitality Bowls Charlotte. “There is so much potential for Vitality Bowls in this city, given the local demand for clean and nutritious offerings. I look forward to bringing the full Vitality Bowls experience to Charlotte residents.”

The new café will be conveniently located at 1414 South Tryon Street, near the Bank of America stadium. This restaurant will be the third Vitality Bowls café in North Carolina. To celebrate, the café will be offering a Buy One Get One Free medium and large açaí bowls Friday, January 27 and Buy One Get One 50% any menu item, Saturday, January 28 through Sunday, January 29. 

Over the last decade, Northern California-based Vitality Bowls has become a bonafide leader in the health food industry. The sophisticated, dynamic cafés play perfectly into the unique collection of superfood menu items, all containing extraordinary ingredients packed with antioxidants and high nutritional values. 

Vitality Bowls offers made-to-order healthy favorites for every meal of the day, featuring the widest variety of unique superfoods. Guests can choose from a range of delectable options, such as the Dragon Bowl (featuring pitaya, mango juice, coconut milk, bananas, pineapple and raspberries) and their signature Vitality Bowl (with organic açaí, bananas strawberries).

In addition to açaí bowls and smoothies, the brand boasts a diverse menu that includes warm and savory items including salads, grain bowls, wraps and toasts loaded with nutritional ingredients and a wide range of superfood toppings. Options include the crowd-pleasing Vitality Wrap, made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla.

Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, giving the purest taste possible. 

“Karthick is the perfect person to continue to grow the Vitality Bowls brand in the North Carolina area,” says Tara Gilad, Co-founder of Vitality Bowls. “His commitment to the community is outstanding, and he truly understands the value in providing his guests with safe, healthy food options.”

There are currently 127 Vitality Bowls locations open or in development across the United States.



From Vitality Bowls Enterprises, LLC on January 13, 2023:

DANVILLE, Calif. – Vitality Bowls, the leading allergy-friendly superfood café, wraps up an impressive 2022 and looks ahead to continued growth and accomplishments in the new year. The brand plans to build upon its strategic franchise growth strategy and increase the reach of Vitality Bowls to even more communities across the country. 

In 2022, the Northern California-based franchise brand celebrated its 11-year anniversary as well as many other highlights, including nationwide growth in key markets throughout California, Texas, North Carolina, Ohio, Arizona, Connecticut and Florida. The health-centric brand opened the doors to nine new units across the country, with breakthrough entrances in the states of Arizona and Massachusetts. Additionally, Vitality Bowls closed out 2022 with the signing of 20 new franchise agreements.

Driving sales was a focal point for the brand in 2022 and after coming off of the heels of its nationwide savory menu launch in 2021, Vitality Bowls generated another year-over-year systemwide sales increase. The company has also sold over 3.8 million açaí bowls in less than two years.

“Our success as a brand this past year inspires us to continue to grow our footprint across the nation. With such passionate and qualified franchisees on our team, we have been able to share our superfood movement further and further every year,” said Tara Gilad, president and co-founder of Vitality Bowls. “The positive reception of our savory menu and proprietary bottled juices as well as the recent launch of a new catering menu and other innovations has allowed us to broaden our customer base and we look forward to expanding our horizons in 2023.” 

Throughout 2022, Vitality Bowls earned national recognition, being included on the 2022 Franchise Times Top 500 list. The brand was also named a Top Food Franchise by Entrepreneur Magazine and ranked in the top five of the segmented “Best of: Açaí Bowl” category.

For the fourth year in a row, Vitality Bowls partnered with the Food Allergy and Anaphylaxis Connection Team (FAACT) during Food Allergy Awareness Month. In support of this nonprofit organization, Vitality Bowls donated 10 percent of the proceeds from their Bowl of the Month in May to aid in increased education about food allergies and enhance the safety of those affected by food allergies.

Vitality Bowls has become a bonafide leader in the health food industry since its inception in 2011. Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods. 

To learn more about Vitality Bowls, visit For more information about franchise opportunities with Vitality Bowls, visit

About Vitality Bowls

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 130 cafés open and in development.

Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private CompaniesRestaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.

In 2021, Vitality Bowls ranked on Entrepreneur Magazine’s Franchise 500 List, claiming the #1 spot in the Açaí Bowl category and a #185 ranking overall.

To learn more about Vitality Bowls franchise opportunities, visit and for more information about the brand, visit the company website at  

Vitality Bowls

Vitality Bowls

From Franchise Journal on January 2, 2023:

Vitality Bowls is a 800 – 1200 sq. ft. Superfood Café focused on delivering top quality Açaí Bowls, smoothies, fresh juices, salads, wraps and toasts. Combining the world’s most nutrient dense superfood ingredients into a neatly packaged fast-casual concept, Vitality Bowls provides delicious, energizing meals, completely filler-free and focused on eliminating allergen cross-contact. We never use filler ingredients like ice, frozen yogurt, added sugar or artificial preservatives, ensuring the purest taste and most natural experience in every flavor-packed bite. Instead, our bowls and other good-and-good-for-you products are made-to-order with the widest selection of superfood ingredients in the industry.