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Vitality Bowls Announces New Loyalty Program

From QSR on December 5, 2023:

Vitality Bowls, the Northern California-born superfood café franchise known for its nutritious and allergy-friendly dishes, has announced the unveiling of its brand-new loyalty program in partnership with Incentivio. The refreshed program called the Vitality Bowls Loyalty Club, will reward devoted customers with deals and freebies, streamline online ordering, and enhance the brand’s digital presence with a new and improved mobile app. The Vitality Bowls Loyalty Club will officially launch on Wednesday, December 6.

“Remaining committed to fresh, high-quality superfoods to every community across the country inspired us to breathe new life into our beloved Loyalty Program,” says Tara Gilad, Co-Founder and President of Vitality Bowls. “The new app is intuitive and simple to navigate, and includes benefits our existing fans have come to love and expect from our loyalty program. We are thrilled about the new Vitality Bowls Loyalty Club and the advantages it will provide to our customers and café operators alike.”

Teaming up with Incentivio, a dynamic guest engagement software platform, the brand was determined to create a loyalty guest experience that exemplified the perks of its first program, such as a spend-based points system, simplified online ordering and exclusive deals and offers. With the new Vitality Bowls Loyalty Club, customers can still accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. Additionally, guests will be able to redeem a complimentary small acai bowl on their birthday and earn a $10 reward once they accumulate 150 Vitality Points. Plus, existing Vitality Bowls loyalty program members can easily transfer their accumulated points from the previous system to the revamped app, ensuring a seamless transition for valued guests.

“Bringing our wealth of experience in developing cutting-edge apps and loyalty programs to the table, we are proud to have collaborated closely with Tara and the Vitality Bowls team,” says Sash Dias, COO and Co Founder of Incentivio. “Our mission is to help restaurant brands deliver amazing experiences, and working with a brand as unique as Vitality Bowls has been truly inspiring. Together, we’ve set a new standard, crafting an app, loyalty program and ecosystem that not only aligns effortlessly with the brand’s vision but also enriches the customer experience.”

Vitality Bowls has become a bonafide leader in the health food industry since its inception in 2011, offering acai bowls, smoothies, juice, wraps, salads and panini. All Vitality Bowls menu items are prepared in a kitchen designed to avoid cross contact for customers with food allergies. The brand’s menu items are also free of ingredient fillers such as ice or frozen yogurt, giving the purest taste possible.