Vitality Bowls to Open Mountain View Location

BY MOUNTAIN VIEW PATCH  – Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Mountain View. The new franchise location will be the first for local 18-year-old Angelo Camacho and will mark the brand’s 50th open location.

“Growing up I was surrounded by healthy foods and successful entrepreneurs, including my aunt Tara Gilad who founded the Vitality Bowls brand,” said Camacho, a recent graduate of Westmont High School who is following his dream to own his own business. “It was a natural fit for me to open my own Vitality Bowls and offer the best ingredients possible as well as the largest selection of superfoods.”

Slated to open on May 10, the new restaurant will be located at 650 Castro Street, Suite 140, conveniently situated at the busy intersection of Castro Street and Church Street in downtown Mountain View. This restaurant will be the 30th Vitality Bowls café in California, joining the 49 locations based nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features a variety of options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, soups, panini and salads are available in each café.

Organic cold brew nitrogen-poured coffee and organic kombucha will also be available on-tap.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Angelo on board with this. We look forward to seeing him grow his business in Mountain View and sharing the Vitality Bowls message with the community.”

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has more than 100 locations open and in development across the country.

Vitality Bowls Spearheading Food Allergy Awareness Campaign

BY QSR – Fueled by the desire to spread knowledge of food allergies, Vitality Bowls is spearheading a campaign to shed light on food allergy awareness, advocacy and education.

Throughout the month of May, Vitality Bowls cafes across the country are encouraging guests to try the Bowl of the Month—the Super Berry Bowl—in support of the Food Allergy and Anaphylaxis Connection Team (FAACT). For each Super Berry Bowl sold, Vitality Bowls will donate 10 percent of the proceeds to FAACT, a nonprofit organization dedicated to increasing education about food allergies and anaphylaxis and enhancing the safety of children and adults worldwide affected by food allergies and anaphylaxis.

“Vitality Bowls was created out of the need for a safe, healthy, food allergy-friendly zone for our own daughter, and we’re proud to offer people a safe space, free of cross contamination, so customers with food allergies can feel safe about eating at our cafes,” says Tara Gilad, chief operating officer of Vitality Bowls. “But, there is so much more work that needs to be done to educate people on the true dangers that food allergies pose. FAACT does an incredible job educating people and advocating for food allergy sufferers, and we are proud to help support them in their mission.”

The Super Berry Bowl has particular meaning to Brian and Kathy Hom and his family, who own two Vitality Bowls cafes in California. After tragically losing their son to an allergic reaction, the Hom family dedicated their lives to spreading awareness about food allergies. The Super Berry Bowl was created in their son’s remembrance, honoring his love for berries.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich berry topped with a variety of superfoods – offers breakfast, lunch and dinner items made to order for each customer. All of the brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha—for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Most cafes offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

Vitality Bowls Rallies Communities in Support of Food Allergy Awareness

BY FRANCHISING.COM – April 20, 2018 // Franchising.com // SAN RAMON, Calif. – Fueled by the desire to spread knowledge of food allergies, Vitality Bowls is spearheading a campaign to shed light on food allergy awareness, advocacy and education.

Throughout the month of May, Vitality Bowls cafes across the country are encouraging guests to try the Bowl of the Month – the Super Berry Bowl – in support of the Food Allergy and Anaphylaxis Connection Team (FAACT). For each Super Berry Bowl sold, Vitality Bowls will donate 10 percent of the proceeds to FAACT, a nonprofit organization dedicated to increasing education about food allergies and anaphylaxis and enhancing the safety of children and adults worldwide affected by food allergies and anaphylaxis.

“Vitality Bowls was created out of the need for a safe, healthy, food allergy-friendly zone for our own daughter, and we’re proud to offer people a safe space, free of cross contamination, so customers with food allergies can feel safe about eating at our cafes,” said Tara Gilad, chief operating officer of Vitality Bowls. “But, there is so much more work that needs to be done to educate people on the true dangers that food allergies pose. FAACT does an incredible job educating people and advocating for food allergy sufferers, and we are proud to help support them in their mission.”

The Super Berry Bowl has particular meaning to Brian and Kathy Hom and his family, who own two Vitality Bowls cafes in California. After tragically losing their son to an allergic reaction, the Hom family dedicated their lives to spreading awareness about food allergies. The Super Berry Bowl was created in their son’s remembrance, honoring his love for berries.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich berry topped with a variety of superfoods – offers breakfast, lunch and dinner items made to order for each customer. All of the brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Most cafes offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

For more information about Vitality Bowls and its menu items, please visit www.vitalitybowls.com.

Vitality Bowls to open first Hudson Valley restaurant mid-2018

Vitality Bowls to open first Hudson Valley restaurant mid-2018

BY THE POUGHKEEPSIE JOURNAL – Lesa Boom saw an opportunity in Wappingers Falls.

She and her husband, Mickey, moved to the area two years ago. Since then, they said a relative lack of healthful food options has grown increasingly apparently.

It’s that void that inspired the couple’s decision to open a Vitality Bowls location.

“It really feels like the right time to bring something like this to the area,” said Lesa Boom, co-owner of the business.

Vitality Bowls will bring its signature açaí bowl and other healthy options to Dutchess County when it opens mid-2018 at 1839 South Road in Wappingers Falls, the former Castaldo’s Deli location.

The North Californian chain specializes in superfoods, like açaí and goji berries, featured in various bowls, juices and salads. The restaurant also offers paninis, juices, coffee, kombucha and a variety of other dishes.

There are about 100 Vitality Bowls restaurants either in-operation or under construction in the U.S., with one New York store in Smithtown on Long Island.

Mickey Boom, who said he has visited chain locations while on business trips around the country, called the menu “unlike any other fast-casual eatery” in the county.

“My first bite of an açaí bowl at Vitality Bowls was a game-changer,” he said. “I want to bring that same experience to everyone in Dutchess County.”

The couple has ordered signage for the restaurant and is currently looking into contractors.

“Lesa and Mickey are exactly the right entrepreneurs to grow the brand in Dutchess County,” Vitality Bowls co-founder Tara Gilad said. “Their business intellect is outstanding. We are eager to see them fill the demand for a healthy fast casual café in Dutchess County.”