BY NEWSDAY – The ever-swelling world of superfoods has its own lexicon, littered with exotic-sounding names such as acerola, pitaya, graviola (aka soursop), CaCoCo. and the grand dame of them all, acai.
All of these items can be found in various iterations at Vitality Bowls Superfood Café, which opened on Smithtown’s Main Street recently.
It is the 45th location of a fast-growing chain that started in San Ramon, California, in 2011, and the first Vitality Bowls in New York State. Franchisee Marlene Durai, also a Pilates instructor, plans to open two more locations in Suffolk County.
BY SMITHTOWN MATTERS – Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced the opening of its café in Smithtown. The new franchise location will be the first in New York and the first for Marlene Durai, who plans to open two additional cafés on Long Island.
“For fellow Long Islanders who are looking for healthy, great tasting food options, Vitality Bowls is going to be a major game-changer,” said Durai, who is also a certified Pilates instructor. “Vitality Bowls is unlike any other fast-casual eatery option in Smithtown. I can’t begin to describe the excitement I have to be pairing together my passions for wellness and business to open the first New York café.”
Slated to open on October 5, the new restaurant is located at 96 E. Main St. in Smithtown. The new restaurant will be the first Vitality Bowls location in New York, joining the 43 locations based nationwide. Delivery and catering will also be available along with easy ordering using Vitality Bowl’s mobile app.
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic, trendy café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.
The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently debuted Egg Panini made with organic, cage-free eggs and Superfood Waffles. Plus, fresh juices, soups, panini and salads are available in each café.
The eatery will also include a full-service organic coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha(espresso, CaCoCo superfood chocolate blend, steamed milk). Organic kombucha in a variety of flavors will also be available on-tap.
“We created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy, great tasting food can be an option for fast casual food and we are excited to have Marlene introduce the brand in New York. We look forward to seeing her grow her business on Long Island and sharing the Vitality Bowls message with the community.”
Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has nearly 70 locations open and in development across the country.
BY THE TUALATIN TIMES – Vitality Bowls will offer nutritious, exotic meals starting next week at Nyberg Rivers.
Coming soon, a new restaurant will join the ranks of eateries at the Nyberg Rivers shopping center. Vitality Bowls is slated to open Thursday, Oct. 12, as the first of its kind in Oregon.
The California-based cafe specializes in nutrient-dense “superfood” ingredients such as acai, a berry that grows on palm trees in the Brazilian rain forest and boasts a high concentration of antioxidants. Vitality Bowls blends the frozen berries into a thick consistency and using no fillers, such as ice or yogurt, to create nutritious bowls that supposedly taste as great as they make you feel.
The taste is “a completely unique experience,” according to Jeff Madden, owner of the cafe. He describes the flavor as “mildly sweet — vaguely similar to cacao.” Topped with fresh fruit and “awesome” granola, the bowls are nutritious and surprisingly filling, said Madden.
In addition to the superfood bowls and smoothies, fresh paninis and salads offer different menu options for those leery of the acai bowls. Organic kombucha and a coffee bar complete a scene that invites customers to linger — or grab a healthy meal and caffeine on the go. The superfood cafe is also hyper-focused on providing a worry-free experience for those with food allergies, with a kitchen set-up that eliminates risk of cross-contamination, said Madden.
Madden is confident the cafe will fit well into the fabric of the Tualatin community.
“Oregonians are very focused on health, and high quality,” he said. He believes Vitality Bowls will provide just the treat.
The cafe will be open from 7 a.m. to 8 p.m. seven days per week. Its address is 7935 S.W. Nyberg St., Suite 135.
BY BERKELEYSIDE: VITALITY BOWLS The self-proclaimed superfood café opened its Berkeley location on Sept. 28 in the Gourmet Ghetto. Vitality Bowls is a Northern California-based national chain (first founded in 2011 in San Ramon), which serves soups, smoothies, paninis and coffee drinks. Its main focus though is açai, the trendy antioxidant-rich superfood, which it offers in a variety of formats, from bowls with fruit and other toppings to smoothies and even an açai latte, made with espresso, açaí, coconut sugar and steamed almond milk. Vitality Bowls, 1625 Shattuck (at Lincoln), Berkeley
BY COLORADO’S BEST – Vitality in Bowls in Castle Rock make clean eating so convenient. They offer Superfoods and foods rich in antioxidants as part of all their menu items. They came by for Fitness Friday to talk about their smoothies, nutritious bowls and their Paninis. Check out the Vitality Bowls Castle Rock Location. Call them at 303-688-2695.
BY HOODLINE – A new juice bar and smoothie spot, offering açaí bowls and more, has opened its doors in the neighborhood. Called Vitality Bowls, the fresh addition—one of dozens in California but the first in SF—is located at 270 5th St. (between Tehama St & Clementina St) in SoMa.
Vitality Bowls, which celebrated its grand opening on Sept. 21st, offers a variety of healthy menu items, with more than 15 variations of the açaí bowl, from the “Warrior Bowl (topped with organic granola, bananas, strawberries, almonds, goji berries and honey) to the “Dragon Bowl” (with strawberries, kiwi, almonds, goji berries, bee pollen and honey). Paninis, smoothies, juices and salads are on offer as well. (See the full menu here.)
With a five-star rating out of three reviews on Yelp so far, Vitality Bowls seems to be a welcome addition to the neighborhood.
Tiffany N., who was among the first Yelpers to review the new spot on September 21st, said: “We came for the grand opening and Michael was super helpful in offering his recommendations at vitality bowl’s newest and only SF location.”
Yelper DiDi D. added: “These acai bowls are very refreshing and filling. I would most definitely come back here.”
And Stephen S. said: “It’s open!!!! Delicious and refreshing!! Big menu and I got the large vitality bowl and a kids size for my daughter. Excellent and friendly customer service. Food arrived very quickly.”
Head on over to check it out: Vitality Bowls is open daily from 8am–8pm.