What’s Hot: Acai, the South American Superfood

What’s Hot: Acai, the South American Superfood

BY Marin Magazine – Acai — pronounced ah-sigh-ee — berries are even richer in antioxidants than cranberries, raspberries, blackberries, strawberries or blueberries, and shops whipping up bowls featuring this powerful ingredient are popping up countywide. Adding to the health quotient: the mixtures in these places are pure, with no added fillers like ice or frozen yogurt — only the berry best.

Vitality Bowls started in Northern California and are now all across the country. In Marin, owner Henry Kim runs the Mill Valley and new Sausalito outposts. The signature antioxidant-rich menu includes breakfast, lunch and dinner made to order, with many tricky-to-pronounce superfoods like acerola, spirulina, aronia and moringa, to name a few.

Local entrepreneur opens Vitality Bowls in Madison

BY Madison County Journal – Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced the recent opening of its café in Madison. The new franchise location will be the second for Tiffany Sheriff, who recently opened a café in Flowood.

“After hearing about Vitality Bowls’ mission of encouraging everyone to live healthy and active lifestyles, I knew this was a brand I could get behind,” said Sheriff, a nurse with years of experience in health care. 

The new restaurant is located at 111 Colony Crossing Way #480. This restaurant will be the second Vitality Bowls café in Mississippi, joining the more than 140 locations open and in development nationwide.

Originating in Northern California, the last nine years have solidified Vitality Bowls’ status as a pioneer in the industry – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, providing the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, organic mangosteen, organic camu camu, organic spirulina, organic aronia, organic moringa, organic maca, bee pollen and more.

Guests can choose from a variety of delectable options, such as the Green Bowl (with graviola, organic spirulina and organic hemp seeds), the Dragon Bowl (featuring pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café. 

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal and enjoy a huge assortment of superfoods not typically found elsewhere,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Tiffany on board with this. We look forward to seeing Tiffany grow her business in Madison and sharing the Vitality Bowls message with the community.”

There are over 140 locations across the U.S.

Vitality Bowls Named One of the Hottest Franchise Categories of 2020 by Entrepreneur

Leading Superfood Concept Joins 346 Other Franchises to Look Out For in 2020

BY Franchising.com – December 03, 2019 // DANVILLE, Calif. – Vitality Bowls announced today that it has been named one of the top franchises to lookout for this new year by Entrepreneur. The leading superfood pioneer was included in the “Juices/Acai Bowls” category.

The recognition verifies the exceptional growth the company has experienced in the past year. In 2018, the brand generated $23,312,595 in sales and opened 19 locations. Currently, Vitality Bowls has reached 78 locations open throughout the United States with an additional 60+ in development.

“We are honored to be recognized by Entrepreneur’s list of franchise categories to look out for in the coming year,” said Tara Gilad, founder and owner of Vitality Bowls. “This recognition can be credited to the amazing work done by our savvy franchise partners and passionate team members. We can’t wait to see the continued growth of Vitality Bowls in 2020.”

Since 1980, Entrepreneur has compiled a list of the top franchise brands in a variety of categories to watch closely for the coming year. This list is often used as a resource for prospective franchise partners, giving a brief description of each chain, the estimated startup cost and the total number of units, both franchised and corporate-owned.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods. All items are made to order and prepared in a kitchen designed to avoid cross contact for customers with food allergies. The brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt or artificial preservatives, giving the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, mangosteen, camu camu, spirulina, aronia, moringa, maca, bee pollen and more. Guests can choose from a variety of delectable options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and the signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café and most locations offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

Individuals with an entrepreneurial spirit interested in owning a Vitality Bowls franchise should have the ability to invest $154,100, which includes working capital and a typical franchise fee of $39,500.

New in Town: December 2019

BY Marin Magazine – This month’s newest eats, drinks, other happenings in and around Marin.

Following the debut of its Mill Valley outpost, Vitality Bowls opened in Sausalito’s Gateway Shopping Center, with the same menu of acai bowls, coffee, and superfoods-laden smoothies as its northern neighbor. 

Superfood chain opening location

Superfood chain opening location

BY Grand Rapids Business Journal – A national “superfood café” chain is prepping to open the first Michigan location.

Vitality Bowls will open a location on Nov. 2 in the Shops at CenterPoint in Grand Rapids, at 3569 28th St. SE, according to the chain last week.

A family-friendly grand opening will be held from 1-4 p.m. with food samples, contests and prizes.

“We believe that healthy food can be an option for fast casual diners, and we are excited to bring Vitality Bowls to Michigan,” said Tara Gilad, co-founder and owner, Vitality Bowls.

The chain specializes in acai bowls, a thick blend of antioxidant-rich acai berry and a variety of superfoods. The menu will feature various bowls: the green bowl with graviola, organic spirulina and organic hemp seeds; the dragon bowl with pitaya, coconut milk and bananas; and the café’s signature vitality bowl with organic açaí, strawberries and honey.

The eatery will also serve soups, panini, salads, smoothies, fresh juices, kombucha and cold brew coffee, alongside an espresso bar.

All bowls and smoothies will be prepared “without any ingredient fillers, such as ice, frozen yogurt or artificial preservatives.”

The café will be open from 7 a.m. to 8 p.m. Monday-Friday, 9 a.m. to 5 p.m. Saturday and 11 a.m. to 5 p.m. Sunday.

Vitality Bowls was founded in 2011 by Roy Gilad and Tara Gilad in San Ramon, California. It has more than 140 locations open or in development across the U.S.

‘Superfood café’ opening doors

‘Superfood café’ opening doors

BY Grand Rapids Magazine – A “superfood café” is about to open in Grand Rapids.

Vitality Bowls will open a location on Nov. 2 in the Shops at CenterPoint, at 3569 28th St. SE, according to the brand last week.

A family-friendly grand opening will be held from 1-4 p.m. with food samples, contests and prizes.

“We believe that healthy food can be an option for fast casual diners, and we are excited to bring Vitality Bowls to Michigan,” said Tara Gilad, co-founder and owner, Vitality Bowls.

Vitality Bowls specializes in acai bowls, a thick blend of antioxidant-rich acai berry and a variety of superfoods. The menu will feature various bowls: the green bowl with graviola, organic spirulina and organic hemp seeds; the dragon bowl with pitaya, coconut milk and bananas; and the café’s signature vitality bowl with organic açaí, strawberries and honey.

The eatery will also serve soups, panini, salads, smoothies, fresh juices, kombucha and cold brew coffee, alongside an espresso bar.

All bowls and smoothies will be prepared “without any ingredient fillers, such as ice, frozen yogurt or artificial preservatives.”

The café will be open Monday-Friday from 7 a.m. to 8 p.m., Saturday from 9 a.m. to 5 p.m. and Sunday from 11 a.m. to 5 p.m.

Vitality Bowls was founded in 2011 by Roy Gilad and Tara Gilad in San Ramon, California. It has more than 140 locations open or in development across the U.S.