From QSR on March 7, 2025
Vitality Bowls, the leading health-food café concept that specializes in açaí bowls, smoothies, salads, wraps, grain bowls, and more, is redefining how guests create their dream açaí bowls with superfood ingredients. The brand announced the launch of its first-ever Create Your Own Bowl program, available nationwide starting March 1.
As the first açaí bowl customization option in the brand’s history, this innovative offering empowers guests to personalize their bowls using the same premium, superfood ingredients that have made Vitality Bowls a trusted name in the health-food QSR space.
With the Create Your Own Bowl, guests can build a bowl tailored to their dietary preferences, nutritional needs, and flavor cravings—allowing them to take control of their superfood dining experience like never before.
The program roll-out is just one example of Vitality Bowls’ strong start to the new year. The company also recently announced the opening of its first-ever food truck in Modesto, California, and added two new items in February featuring a chocolate cacao blend: the Dark Chocolate Delight Bowl and the Chocolate Crush Smoothie.
“At Vitality Bowls, our goal has always been to make healthy eating accessible, delicious, and meaningful,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “The new Create Your Own Bowl is a natural next step in that journey, giving our guests more control in building açaí bowl creations with their favorite superfood ingredients. This new way to order reflects our commitment to staying ahead of the curve and continually redefining how community members can enjoy nutritious food that doesn’t compromise taste. We can’t wait to see the unique creations our guests come up with!”
The Create Your Own Bowl is available in-store, online, via the Vitality Bowls mobile app, and through third-party delivery. Guests can craft their perfect bowl by selecting from a variety of nutrient-dense bases such as organic coconut, organic açaí, guava, organic acerola, and more. From there, they can add superfood toppings like organic granola, bee pollen, almond butter, cacao nibs, and other vibrant, flavorful ingredients.
Vitality Bowls has built its reputation on using high-quality superfoods that offer exceptional nutritional benefits. Signature ingredients include:
- Acerola – known for its anti-inflammatory properties
- Spirulina – a blue-green algae that supports energy and immunity
- Maca powder – linked to mood-boosting and hormone-balancing effects
- Raw honey – a natural antioxidant powerhouse
- Coconut milk – rich in healthy fats
The Vitality Bowls menu features a dynamic range of superfoods and showcases their commitment to clean, nutritious eating. Signature offerings like the Superfood Bowl—made with açaí, pitaya, almond milk, organic granola, cacao nibs, and goji berries—and savory items like the Chimichurri Steak Wrap—which includes super greens, grass-fed sous-vide steak, grains, radishes, and more in a tomato basil tortilla—reflect the brand’s mission to help guests feel 100% energized and revitalized.
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