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Vitality Bowls Reaches 70 Locations

BY QSR MAGAZINE – Vitality Bowls announced today the achievement of reaching 70 open locations. Amanda White claims the 70th location for Vitality Bowls with the unveiling of Vitality Bowls Bellingham. This location also marks the brand’s first location in Washington.

The superfood café brand has more than quadrupled in size since launching franchising efforts in 2014. The brand also revealed today that it now has more than 132 units open or in development across the country. 

“When we first launched in 2011, we knew that our nutritious and allergy-conscious food would thrive in markets across the country, and hitting the 70 café mark proves just that,” says Tara Gilad, co-founder of Vitality Bowls. “We can’t underscore the role our loyal customers play in helping us to celebrate this outstanding achievement. We’re eager to continue this momentum for years to come.”

Originating in Northern California and specializing in açaí bowls, Vitality Bowls’ menu features a variety of superfoods, including graviola, acerola, mangosteen, camu camu, spirulina, aronia, moringa, maca, bee pollen and more. Guests can choose from a variety of options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and the Vitality Bowl (with organic açaí, strawberries and honey). Many Vitality Bowls locations also include a full-service coffee bar as well as organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 100 cafes open or in development. 



Vitality Bowls celebrates big milestone

BY FAST CASUAL – Superfood cafe Vitality Bowls now has 70 open locations, the latest debuting in Bellingham, Washington, according to a press release.

The franchise has a total of 132 units open or in development nationwide.The Bellingham store marks the brand’s first location in the state.

“When we first launched in 2011, we knew that our nutritious and allergy — conscious food would thrive in markets across the country, and hitting the 70 café mark proves just that,” said Tara Gilad, co-founder of Vitality Bowls, in the release. “We can’t underscore the role our loyal customers play in helping us to celebrate this outstanding achievement. We’re eager to continue this momentum for years to come.”



Açaí  bowl-specialty café coming to Forsyth County

Açaí bowl-specialty café coming to Forsyth County



BY FORSYTH COUNTY NEWS – A west coast favorite is making its way to Forsyth County, though when and where it is going have not yet been revealed.

Vitality Bowls, a café restaurant chain based in northern California, recently announced a new location will be coming to Cumming that will specialize in açai bowls, a blend of açai berries and “a variety of superfoods”, such as been pollen, mangosteen and graviola.

“The fresh ingredients and superfoods that Vitality Bowls offers are unlike any other fast-casual eatery options in the Cumming area,” said owner Joan Bell in a news release. “Vitality Bowls really embodies the high-quality health standards we raised our family on, and I want everyone in Cumming to experience that as well.”

Along with açai bowls, the café will offer fresh juices, smoothies, soups, paninis and salads.



A Bellingham restaurant is open, while a cafe is coming.

BY THE BELLINGHAM HERALD – Vitality Bowls is aiming for a May 30 opening in the Barkley District, next to the movie theater. It’s the first cafe in Washington state for the California-based company, offering fresh and organic smoothies, soups and sandwiches. Details about the company can be found on its website.

Vitality Bowls Campaigns for Food Allergy Awareness

BY QSR NEWS – Vitality Bowls is spearheading a campaign to shed light on food allergy awareness, advocacy and education.

Throughout the month of May, Vitality Bowls cafes across the country are encouraging guests to try the Bowl of the Month—the Super Berry Bowl—in support of the Food Allergy and Anaphylaxis Connection Team (FAACT). For each Super Berry Bowl sold, Vitality Bowls will donate 10 percent of the proceeds to FAACT, a nonprofit organization dedicated to increasing education about food allergies, anaphylaxis and enhancing the safety of children and adults worldwide affected by food allergies. This is the second year of the promotion.

“Vitality Bowls was created out of the need for a healthy, food allergy-friendly zone for our own daughter, and we’re proud to offer a kitchen environment designed to avoid allergen cross-contact so people with food allergies can feel good about eating at our cafes,” says Tara Gilad, co-founder of Vitality Bowls. “But, there is so much more work that needs to be done to educate people on the true dangers that food allergies pose. FAACT does an incredible job educating people and advocating for food allergy sufferers, and we are proud to help support them in their mission.”

Vitality Bowls will also be donating tickets for Disneyland to one of the families in FAACT’s Los Angeles-area support group.

The Super Berry Bowl has particular meaning to Brian and Kathy Hom and his family, who own two Vitality Bowls cafes in California. After losing their son to an allergic reaction, the Hom family dedicated their lives to spreading awareness about food allergies. The Super Berry Bowl was created in their son’s remembrance, honoring his love for berries. The bowl contains açaí blended with strawberries, blueberries, raspberries and topped with organic hemp/flax seed granola, strawberries, blueberries, mulberries, goji berries and honey.

Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha. Most cafes offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen growth with more than 100 cafes open or in development.