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Vitality Bowls Opens in Suwanee, Georgia

From QSR on July 15, 2024:

Vitality Bowls, the leading health-food café concept that specializes in açaí bowls, smoothies, salads, wraps, grain bowls and more, made with antioxidant-rich and nutritious superfoods, announced the debut of its newest café in Suwanee on July 12. Spearheaded by local resident and entrepreneur, Sushma Chada, the new location will serve as the go-to destination for quick and healthy meals made with clean, high-quality ingredients. 

To celebrate the grand opening, Vitality Bowls in Suwanee will be offering exclusive deals, including Buy One Get One free on all açaí bowls on July 12, and Buy One Get One 50% off on any menu item from July 13 to July 14.

“I’m excited to bring Vitality Bowls to the Suwanee community. Our café goes beyond just serving healthy food – it’s about embracing a healthy way of life,” said Chada, an experienced IT professional committed to wellness. “Each item is freshly prepared using only the highest quality ingredients. Our açaí bowls and smoothies are made without fillers like ice or frozen yogurt, emphasizing the importance of nutritious eating for a happy, healthy life. We can’t wait to start serving delicious meals to our new customers.”

Situated at 3120 Mathis Airport Pkwy, next to The Village Shoppes at Windermere, the new café marks the second Vitality Bowls establishment in Georgia, contributing to the 70+ locations open now nationwide.

For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings. The menu showcases an extraordinary array of superfoods, delivering not just meals but a commitment to exceptional nutritional value. From signature bowls like the Superfood Bowl—made with acai, pitaya, almond milk, organic granola, cacao nibs and goji berries—to hearty crowd favorites like the Chimichurri Steak Wrap—an enticing blend of super greens, grass-fed sous-vide steak, grains, radishes and more wrapped in a tomato basil tortilla—each item aligns with the brand’s mission help guests feel 100% energized and 100% revitalized.

“We’re thrilled to announce the opening of our newest Vitality Bowls café led by Sushma. As a brand deeply committed to nourishing communities, we’re confident that she is the perfect entrepreneur to share the delicious and nutritious world of Vitality Bowls with the local community,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “Her business expertise, dedication to customer service and understanding of our mission make her the ideal partner to expand our vibrant superfood concept and transform healthy eating in Suwanee.”

The Vitality Bowls Loyalty Club, the brand’s mobile app and loyalty program, adds another layer of convenience to the guest experience. The program allows members to accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. In addition to exclusive deals and freebies, Loyalty Club members can redeem a complimentary açaí bowl on their birthday and earn a $10 reward for every 150 Vitality Points they accumulate.

Vitality Bowls Launches Cold-Pressed Drinks in Texas

Vitality Bowls Launches Cold-Pressed Drinks in Texas

From QSR on July 10, 2024:

Vitality Bowl's new drinks.

Vitality Bowls

To celebrate, Vitality Bowls is offering BOGO 50% Off on bottled juices, smoothies and shots at all Texas locations.

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Vitality Bowls, the leading superfood café specializing in acai bowls, smoothies, wraps, grain bowls and more, announced the official launch of its cold-pressed bottled juices, shots and smoothies across all Texas locations. Starting on July 9, guests in Texas can beat the summer heat with refreshing bottled items that are packed with the nutrient-rich superfoods Vitality Bowls is known for.

To celebrate, Vitality Bowls is offering BOGO 50% Off on bottled juices, smoothies and shots at all Texas locations. From July 12 through July 19, guests can redeem this limited time offer through the Vitality Bowls Loyalty Club App and explore a variety of refreshing options.

“We’re thrilled to expand our cold-pressed bottled items to Vitality Bowls communities in Texas this summer,” said Tara Gilad, co-founder and president of Vitality Bowls. “Our bottled juices, smoothies and shots feature the same fresh and nutrient-rich ingredients that our customers love, in a convenient, on-the-go format. We’re honored to continue our mission of promoting health and wellness, and we can’t wait to share these exciting new options with our valued guests.”

This expansion underscores the brand’s mission of making healthy eating accessible and convenient for all, solidifying its reputation as the go-to destination for quick and healthy meals. 

Each bottled item is crafted to complement Vitality Bowls’ existing offerings, providing customers with even more nutritious and delicious options. The line includes the “Green Me Up”  juice made with fuji apple, cucumber, celery, romaine, spinach, kale and lemon, and “Vitality Blast,” smoothie a signature creation of apple, mango, orange, banana, spinach, kale, moringa. Energy and immunity-boosting shots are also available, made with superfood ingredients such as ginger, turmeric and a variety of fruits and vegetables.

For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings

Harvest Kitchen is a Healthy Hybrid Virtual Brand Under Vitality Bowls

Harvest Kitchen is a Healthy Hybrid Virtual Brand Under Vitality Bowls

From Kanesa David on July 4, 2024:

Harvest Kitchen aims to provide heartier and more savory meal options that align with its parent company, Vitality Bowls, and its commitment to health and allergy-friendly food. Launched last month, Harvest Kitchen is a hybrid virtual brand currently available in select markets across California, New York, New Jersey, Arizona, Texas, and Nebraska. Its menu features an array of sandwiches, salads, protein bowls, and wraps designed to complement Vitality Bowls’ original offerings.

“We wanted to innovate beyond our signature acai bowls and smoothies because we noticed our guests have a growing demand for hearty, nutritious meals that went beyond what we traditionally offered […],” said Tara Gilad, COO of Vitality Bowls.

By July 15, Harvest Kitchen plans to expand its availability systemwide, ensuring customers can enjoy its nutritious meals in stores and online.

Image Credit: Harvest Kitchen

Trend Themes

1. Healthy Hybrid Menus – Consumers increasingly seek hearty, nutritious meals that combine the convenience of takeout with dietary wellness.

2. Virtual Restaurant Brands – The rise of hybrid virtual brands offers new ways to enhance traditional restaurant offerings without the need for physical expansion.

3. Demand for Allergy-friendly Food – Allergy-conscious food options are growing in popularity, driven by an increased awareness and demand for safe dining experiences.

Industry Implications

1. Food and Beverage – Innovative restaurant concepts are transforming the food industry by providing new, health-focused dining options.

2. Online Food Delivery – The hybrid virtual brand model opens novel opportunities in the online food delivery sector, tapping into consumer demand for convenience and health.

3. Health and Wellness – Health-conscious eating is reshaping the wellness industry, spotlighting the need for nutritious and allergy-friendly meal solutions.

Vitality Bowls launches Harvest Kitchen Hybrid Virtual Brand Nationally

From Joanna Fantozzi on July 2, 2024:

Harvest Kitchen offers heartier meals to complement its sister brand Vitality Bowls’ acai bowls both in person and available via online ordering

While many virtual brands tap into consumers’ indulgent sides with fried and cheese-filled menu items, Harvest Kitchen — the new offshoot from the 145-unit, Danville, Calif.-based acai concept Vitality Bowls — is doing the opposite.

Vitality Bowls is known for its acai bowls and smoothies, while Harvest Kitchen will offer heartier and more savory meals that complement the brand’s healthy and allergy-friendly roots. Harvest Kitchen launched last month as a hybrid virtual brand offshoot in select markets in California, New York, New Jersey, Arizona, Texas, and Nebraska with a menu of sandwiches, salads, protein bowls, and wraps. By July 15, Harvest Kitchen will be rolling out systemwide, and is available both in stores and online.

Related: Vitality Bowls CEO and co-founder Roy Gilad on the superfood café’s strength during COVID

Founders Roy and Tara Gilad started Vitality Bowls 12 years ago after their daughter was born with severe food allergies. They could not find many healthy, safe options for their daughter, so they started making their own baby food for her. Eventually, that project evolved into the first Vitality Bowls location, which opened in San Ramon, Calif. when their daughter was a toddler. Harvest Kitchen is the next step in the company’s growth plan.

“We wanted to innovate beyond our signature acai bowls and smoothies because we noticed our guests have a growing demand for hearty, nutritious meals that went beyond what we traditionally offered,” Tara Gilad, COO of Vitality Bowls, said. “We’re keeping the same principles like clean food, nutritious ingredients, all-natural proteins, organic superfoods, etc. Harvest Kitchen allows us to introduce a variety of new savory dishes that are designed to cater to different meal occasions and preferences.”

Related: Vitality Bowls adds a superfoods coffee bar

Since launching the virtual brand, Gilad said that two of the most popular items have been the steak protein bowl (grass-fed steak, rice and quinoa, lettuce, tomatoes, pickled onion, chimichurri, pepitas, and a purple hardboiled egg) and the avocado chicken wrap (sous-vide chicken, avocado, lettuce, tomatoes, feta, rice and quinoa, sunflower seeds, pickled red onions, tahini vinaigrette, pesto).

“A lot of virtual brands stay within their wheelhouse of serving unhealthy food, but I think more guests want healthier foods,” Gilad said. “One of the things that sets Harvest Kitchen apart is its accessibility: it’s available both in-store and online. That way all our guests can enjoy our nutritious offerings, whether they’re ordering online or in the store.”

Harvest Kitchen started at Vitality Bowls’ corporate locations first before being rolled out to franchised stores. Vitality Bowls operates the virtual brand independently from within its own stores, without using an outside ghost kitchen company or commissary kitchen. The food is all made from within Vitality Bowls’ kitchens and recipes have been specifically tailored to fit the kitchens’ operational needs without adding too many SKUs or complexity to the back of house.

Moving forward, Gilad said that they want to grow both concepts throughout the U.S., particularly in the South, Midwest, and on the East Coast.

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