Vitality Bowls, the leading health-food café concept that specializes in açaí bowls, smoothies, salads, wraps, grain bowls and more, made with antioxidant-rich and nutritious superfoods, announced the debut of its newest café in Suwanee on July 12. Spearheaded by local resident and entrepreneur, Sushma Chada, the new location will serve as the go-to destination for quick and healthy meals made with clean, high-quality ingredients.
To celebrate the grand opening, Vitality Bowls in Suwanee will be offering exclusive deals, including Buy One Get One free on all açaí bowls on July 12, and Buy One Get One 50% off on any menu item from July 13 to July 14.
“I’m excited to bring Vitality Bowls to the Suwanee community. Our café goes beyond just serving healthy food – it’s about embracing a healthy way of life,” said Chada, an experienced IT professional committed to wellness. “Each item is freshly prepared using only the highest quality ingredients. Our açaí bowls and smoothies are made without fillers like ice or frozen yogurt, emphasizing the importance of nutritious eating for a happy, healthy life. We can’t wait to start serving delicious meals to our new customers.”
Situated at 3120 Mathis Airport Pkwy, next to The Village Shoppes at Windermere, the new café marks the second Vitality Bowls establishment in Georgia, contributing to the 70+ locations open now nationwide.
For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings. The menu showcases an extraordinary array of superfoods, delivering not just meals but a commitment to exceptional nutritional value. From signature bowls like the Superfood Bowl—made with acai, pitaya, almond milk, organic granola, cacao nibs and goji berries—to hearty crowd favorites like the Chimichurri Steak Wrap—an enticing blend of super greens, grass-fed sous-vide steak, grains, radishes and more wrapped in a tomato basil tortilla—each item aligns with the brand’s mission help guests feel 100% energized and 100% revitalized.
“We’re thrilled to announce the opening of our newest Vitality Bowls café led by Sushma. As a brand deeply committed to nourishing communities, we’re confident that she is the perfect entrepreneur to share the delicious and nutritious world of Vitality Bowls with the local community,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “Her business expertise, dedication to customer service and understanding of our mission make her the ideal partner to expand our vibrant superfood concept and transform healthy eating in Suwanee.”
The Vitality Bowls Loyalty Club, the brand’s mobile app and loyalty program, adds another layer of convenience to the guest experience. The program allows members to accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. In addition to exclusive deals and freebies, Loyalty Club members can redeem a complimentary açaí bowl on their birthday and earn a $10 reward for every 150 Vitality Points they accumulate.
To celebrate, Vitality Bowls is offering BOGO 50% Off on bottled juices, smoothies and shots at all Texas locations.
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Vitality Bowls, the leading superfood café specializing in acai bowls, smoothies, wraps, grain bowls and more, announced the official launch of its cold-pressed bottled juices, shots and smoothies across all Texas locations. Starting on July 9, guests in Texas can beat the summer heat with refreshing bottled items that are packed with the nutrient-rich superfoods Vitality Bowls is known for.
To celebrate, Vitality Bowls is offering BOGO 50% Off on bottled juices, smoothies and shots at all Texas locations. From July 12 through July 19, guests can redeem this limited time offer through the Vitality Bowls Loyalty Club App and explore a variety of refreshing options.
“We’re thrilled to expand our cold-pressed bottled items to Vitality Bowls communities in Texas this summer,” said Tara Gilad, co-founder and president of Vitality Bowls. “Our bottled juices, smoothies and shots feature the same fresh and nutrient-rich ingredients that our customers love, in a convenient, on-the-go format. We’re honored to continue our mission of promoting health and wellness, and we can’t wait to share these exciting new options with our valued guests.”
This expansion underscores the brand’s mission of making healthy eating accessible and convenient for all, solidifying its reputation as the go-to destination for quick and healthy meals.
Each bottled item is crafted to complement Vitality Bowls’ existing offerings, providing customers with even more nutritious and delicious options. The line includes the “Green Me Up” juice made with fuji apple, cucumber, celery, romaine, spinach, kale and lemon, and “Vitality Blast,” smoothie a signature creation of apple, mango, orange, banana, spinach, kale, moringa. Energy and immunity-boosting shots are also available, made with superfood ingredients such as ginger, turmeric and a variety of fruits and vegetables.
For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings
Harvest Kitchen aims to provide heartier and more savory meal options that align with its parent company, Vitality Bowls, and its commitment to health and allergy-friendly food. Launched last month, Harvest Kitchen is a hybrid virtual brand currently available in select markets across California, New York, New Jersey, Arizona, Texas, and Nebraska. Its menu features an array of sandwiches, salads, protein bowls, and wraps designed to complement Vitality Bowls’ original offerings.
“We wanted to innovate beyond our signature acai bowls and smoothies because we noticed our guests have a growing demand for hearty, nutritious meals that went beyond what we traditionally offered […],” said Tara Gilad, COO of Vitality Bowls.
By July 15, Harvest Kitchen plans to expand its availability systemwide, ensuring customers can enjoy its nutritious meals in stores and online.
Image Credit: Harvest Kitchen
Trend Themes
1. Healthy Hybrid Menus – Consumers increasingly seek hearty, nutritious meals that combine the convenience of takeout with dietary wellness.
2. Virtual Restaurant Brands – The rise of hybrid virtual brands offers new ways to enhance traditional restaurant offerings without the need for physical expansion.
3. Demand for Allergy-friendly Food – Allergy-conscious food options are growing in popularity, driven by an increased awareness and demand for safe dining experiences.
Industry Implications
1. Food and Beverage – Innovative restaurant concepts are transforming the food industry by providing new, health-focused dining options.
2. Online Food Delivery – The hybrid virtual brand model opens novel opportunities in the online food delivery sector, tapping into consumer demand for convenience and health.
3. Health and Wellness – Health-conscious eating is reshaping the wellness industry, spotlighting the need for nutritious and allergy-friendly meal solutions.
Harvest Kitchen offers heartier meals to complement its sister brand Vitality Bowls’ acai bowls both in person and available via online ordering
While many virtual brands tap into consumers’ indulgent sides with fried and cheese-filled menu items, Harvest Kitchen — the new offshoot from the 145-unit, Danville, Calif.-based acai concept Vitality Bowls — is doing the opposite.
Vitality Bowls is known for its acai bowls and smoothies, while Harvest Kitchen will offer heartier and more savory meals that complement the brand’s healthy and allergy-friendly roots. Harvest Kitchen launched last month as a hybrid virtual brand offshoot in select markets in California, New York, New Jersey, Arizona, Texas, and Nebraska with a menu of sandwiches, salads, protein bowls, and wraps. By July 15, Harvest Kitchen will be rolling out systemwide, and is available both in stores and online.
Founders Roy and Tara Gilad started Vitality Bowls 12 years ago after their daughter was born with severe food allergies. They could not find many healthy, safe options for their daughter, so they started making their own baby food for her. Eventually, that project evolved into the first Vitality Bowls location, which opened in San Ramon, Calif. when their daughter was a toddler. Harvest Kitchen is the next step in the company’s growth plan.
“We wanted to innovate beyond our signature acai bowls and smoothies because we noticed our guests have a growing demand for hearty, nutritious meals that went beyond what we traditionally offered,” Tara Gilad, COO of Vitality Bowls, said. “We’re keeping the same principles like clean food, nutritious ingredients, all-natural proteins, organic superfoods, etc. Harvest Kitchen allows us to introduce a variety of new savory dishes that are designed to cater to different meal occasions and preferences.”
Since launching the virtual brand, Gilad said that two of the most popular items have been the steak protein bowl (grass-fed steak, rice and quinoa, lettuce, tomatoes, pickled onion, chimichurri, pepitas, and a purple hardboiled egg) and the avocado chicken wrap (sous-vide chicken, avocado, lettuce, tomatoes, feta, rice and quinoa, sunflower seeds, pickled red onions, tahini vinaigrette, pesto).
“A lot of virtual brands stay within their wheelhouse of serving unhealthy food, but I think more guests want healthier foods,” Gilad said. “One of the things that sets Harvest Kitchen apart is its accessibility: it’s available both in-store and online. That way all our guests can enjoy our nutritious offerings, whether they’re ordering online or in the store.”
Harvest Kitchen started at Vitality Bowls’ corporate locations first before being rolled out to franchised stores. Vitality Bowls operates the virtual brand independently from within its own stores, without using an outside ghost kitchen company or commissary kitchen. The food is all made from within Vitality Bowls’ kitchens and recipes have been specifically tailored to fit the kitchens’ operational needs without adding too many SKUs or complexity to the back of house.
Moving forward, Gilad said that they want to grow both concepts throughout the U.S., particularly in the South, Midwest, and on the East Coast.
Vitality Bowls, the leading superfood café offering açaí bowls, smoothies, salads, wraps, grain bowls and more, is gearing up to celebrate one incredible year in Oakland County. The West Bloomfield café, owned and operated by local entrepreneurs Dawn and Tristan Moss, has been a community staple since it first opened in 2023.
“Our first anniversary is a significant milestone for our business and community,” said Dawn Moss. “This year has flown by, and we are incredibly grateful to our guests for choosing us as their go-to superfood destination. To show our appreciation, we’re inviting everyone to celebrate with us. Our guests are an integral part of our success, and without their loyalty and support, we wouldn’t be where we are today.”
To celebrate the café’s anniversary, from June 21 to June 23, Vitality Bowls in West Bloomfield is offering special promotions. Guests will receive $5.00 off any one menu item during this period, and each visitor will also get a $5.00 coupon for their next visit. Those looking to snag exclusive promotions can receive them by downloading the Vitality Bowls loyalty app.
“On behalf of the entire team at Vitality Bowls, I am happy to congratulate the West Bloomfield location on its first anniversary,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “We are so proud to have dedicated owners like Dawn and Tristan, whose commitment to our brand has been exemplary. We look forward to seeing how they build upon their success and continue to grow for many years to come.”
For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings. The menu showcases an extraordinary array of superfoods, delivering not just meals but a commitment to exceptional nutritional value. From signature bowls like the Superfood Bowl—made with acai, pitaya, almond milk, organic granola, cacao nibs and goji berries—to hearty crowd favorites like the Chimichurri Steak Wrap—an enticing blend of super greens, grass-fed sous-vide steak, grains, radishes and more wrapped in a tomato basil tortilla—each item aligns with the brand’s mission help guests feel 100% energized and 100% revitalized.
To celebrate the food holiday on June 21, we’ve rounded up a list of discounts and freebies you’ll want to stick your straw into.
Beyond Juicery and Eatery
Beyond Juicery and Eatery will have $4.99 classic smoothies — available in 12 flavors — on June 21 all day long.
Goode Health
Love to make your own smoothies at home? Goode Health, a brand that sells nutrition blends, is offering TODAY.com readers 20% off between June 21 — 23 using the code SMOOTHIE.
Jamba
Jamba customers can score a small 16-ounce Mango-a-Go-Go or Strawberry Whirl smoothie for $1 on June 21 between 3 — 6 p.m. local time. The offer is only available in store.
Kencko
Instant-smoothie brand Kencko is offering TODAY.com readers 20% off all smoothies through June 27 using the code SMOOTHIEDAY20.
Outshine
Through June 21, smoothie lovers can visit the Outshine Snacks Instagram page to enter for the chance to win a kit that comes with fruit and yogurt smoothie pouches, cocktail glasses, a stirrer and a $25 gift card.
Pita Pit
TODAY.com readers who order a pita in the Pita Pit app on June 21 will get a free fruit smoothie. To order, add a pita and smoothie to your cart and use the code TODAYSMOOTH.
Planet Smoothie
Between 2 — 5 p.m. local time on June 21, Planet Smoothie will be giving away free 20-ounce Lunar Lemonade smoothies, which feature lemon juice, bananas and strawberries.
Playa Bowls
Playa rewards members who buy a smoothie at Playa Bowls on June 21 will get a free reusable color-changing cup while supplies last. The offer is limited to one cup per customer.
Retro Fitness
Retro Fitness is offering customers $2 off all smoothies on June 21.
Robeks
Robeks will be sharing codes for free treats — including free smoothies, buy one, get one free offers and a giveaway for free smoothies for a year — on its Facebook and Instagram accounts starting at 8 a.m. on June 21. Deals will debut at the top of each hour with a limited number of codes available.
Smoothie King
Smoothie King is wrapping up a week of deals and celebrating National Smoothie Day with the following:
June 20: Healthy Rewards members will score 15% off any Healthy Rewards order (no purchase minimum), excluding Dude Perfect smoothies. The one-time offer is valid online, in-store and in-app, and can’t be combined with other deals.
June 21: Healthy Rewards members will earn triple points on all Healthy Rewards orders (online, in-store and in-app) and will be entered into a $5,000 sweepstakes with each purchase. The chain also offers Free Upsize Friday for rewards members, allowing them to upgrade from a 20-ounce smoothie to a 32-ounce smoothie for free while ordering in the app.
Tropical Smoothie Cafe
Tropic Rewards members can score a free 24-ounce smoothie on June 21 at Tropical Smoothie Cafe with a bowl or food purchase. Exclusions may apply.
Vitality Bowls
In honor of National Smoothie Day, Vitality Bowls is giving loyalty members free add-ons with any smoothie.
Setting sail into entrepreneurship at 25, I embarked on a journey of building my own empire. After parting ways with my initial venture in finance staffing, I delved into the domain of health and wellness with the birth of Vitality Bowls in 2011.
This endeavor wasn’t just a strategic business move—it was a fusion of my entrepreneurial drive and my role as a mother, fueled by my daughter’s food allergies.
The idea of Vitality Bowls truly traces back to my upbringing, marked by an unconventional yet health-conscious childhood. I was raised amidst a community of nutritional enthusiasts; my palate was shaped by garden-fresh produce…I mean, how many kids can say their closest thing to dessert was carob or picking fruit from their mother’s garden? Our lifestyle emphasized self-sufficiency, with our sustenance drawn directly from the earth, instilling in me a deep-rooted appreciation for healthy eating.
At 16, my parents’ separation thrust me into a small city housing apartment, igniting within me a fervent desire for a better future. Determined to carve my own path, I pursued higher education through a maze of student loans and financial aid, majoring in organizational communications and a minor in health science with a clear vision of entrepreneurship.
Several years later, after my husband Roy and I had children, we discovered our daughter was born with severe food allergies. As she continued to grow up, the absence of a convenient place to dine out, especially with a busy schedule, became increasingly
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