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acai fruit wakes up breakfast

BY PROGRESSIVE GROCER – Vitality Bowls, a superfood cafe expanding throughout California and in other states like Texas, Florida and Indiana, serves up a thick blend of organic, sustainably grown acai berries that can be topped with anything from organic granola to less familiar ingredients like aronia berries, caffeine-rich guarana fruit and maca root.

Vitality Bowls’ vice president of operations, Uriah Blum, sees his staff as educators who are trained to discuss nutritional benefits with customers. “American consumers have come a long way in eating for better health, and they want to know more,” notes Blum. “People understand that eating for better health isn’t just about cutting calories or taking fat and sugar out. It’s about quality calories, and they want better foods if we make them easy to find and convenient. That’s our goal.” READ MORE

Danville Gets a Burst of Vitality

BY DIABLO MAG – Can you pronounce “acai?” It doesn’t really matter, because when you go to the new Vitality Bowls location on Hartz Avenue in Danville (opening tomorrow, October 27), you’ll get the South American fruit in most of the offerings anyway. Of course, everything is fresh and organic—including the coffee bar—and don’t forget to try the smoothies, soups, and panini.

And according to Wikipedia, it’s pronounced “a-saa-ee.” read more