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BY DIABLO MAGAZINE – Meet 23 innovators, movers and shakers, and groundbreakers who are blazing trails in the East Bay and beyond.

Roy and Tara Gilad

Cofounders, Vitality Bowls

Live: Alamo
Work: Danville

After discovering that their daughter, Ella, was born with several severe food allergies, Roy and Tara Gilad took action by launching Vitality Bowls. The fast-casual superfood café specializes in acai bowls, smoothies, fresh juices, salads, and paninis—all made with organic superfoods that are entirely filler-free and produced in kitchens specially designed to create an allergy-friendly environment.

“As a company, we’re challenged with educating consumers on the importance of clean, high-quality ingredients,” Tara says. “Vitality Bowls is focused on true healthy eating with carefully sourced superfoods that naturally taste good—without the bad stuff.”

The concept has clearly struck a chord both locally and nationally. The Gilads opened their first Vitality Bowls eatery in San Ramon in 2011—and today, along with five corporate-owned Vitality Bowls locations in the Bay Area (including spots in Pleasanton and Walnut Creek), they’ve licensed more than 70 franchise outposts across the country, and have about 60 more currently in development. —Gabby Vanacore