From QSR Magazine – Industry News | May 7, 2021: Fueled by the desire to spread knowledge of food allergies, Vitality Bowls is spearheading a campaign to shed light on food allergy awareness, advocacy and education.
Throughout the month of May, Vitality Bowls cafés across the country are encouraging guests to try the Bowl of the Month, the Super Berry Bowl, in support of the Food Allergy and Anaphylaxis Connection Team (FAACT). For each Super Berry Bowl sold, Vitality Bowls will donate 10 percent of the proceeds to FAACT, a nonprofit organization dedicated to increasing education about food allergies, anaphylaxis and enhancing the safety of children and adults worldwide affected by food allergies. This is the third year of the promotion.
“We are excited to be partnering with FAACT again since they work so hard to provide educational resources on food allergies and do wonderful advocacy work for allergy sufferers,” says Tara Gilad, co-founder of Vitality Bowls. “We were inspired to found Vitality Bowls to support our daughter who has food allergies, and it was our ultimate goal create an allergy-friendly space without cross-contact of common allergens.”
The Super Berry Bowl has particular meaning to Brian and Kathy Hom and his family, who own two Vitality Bowls cafes in California. After tragically losing their son to an allergic reaction, the Hom family dedicated their lives to spreading awareness about food allergies. The Super Berry Bowl was created in their son’s remembrance, honoring his love for berries. The bowl contains açaí blended with strawberries, blueberries, raspberries and topped with organic granola, strawberries, blueberries, mulberries, goji berries and honey. The Super Berry Bowl is available at Vitality Bowls locations through May 31.