by thea@vitalitybowls.com | Jun 21, 2018 | Blog
BY THE UNIVERSITY STAR – Vitality Bowls offers a variety of fast and healthy food choices, including one of the biggest food trends of today: acai bowls.
Founded in 2011 in California, Vitality Bowls opened June 7 in San Marcos, one of the company’s newest locations. It branded itself as a superfood café; its menu items include superfoods such as graviola, acerola, goji berries and the ever-popular acai berry. The acai berry is a blackish-purple berry native to the Brazilian rainforests. It contains antioxidants, fiber and heart-healthy fats as well as other nutrients. It tends to be popular as a main ingredient in smoothie bowls.
Roy and Tara Gilad, founders, initiated this superfood café notion due to their daughter’s severe food allergies. They wanted to get her the most powerful and healthy ingredients this planet has to offer in an allergy-free, no cross-contamination environment.
According to the Vitality Bowls website, their strong commitment is to bring health and wellness to every community across the country by selling fresh, high-quality superfoods.
“We believe our food can change lives,” Tara Gilad said. “And it doesn’t hurt that it tastes delicious too.”
Ashley Jaynes, franchise owner, is responsible for opening the San Marcos location. As a fitness and nutrition counselor, Jaynes said the company sells products she stands behind. She said foods the business offers are not common in the area and wanted to help change that.
“I felt (opening Vitality Bowls) is a way to provide wholesome, nutritional-based food for people to nourish themselves,” Jaynes said. “That is super important because that is what I do with my clients and that is what Vitality Bowls is about.”
The menu includes a variety of acai bowls, smoothies, juices, paninis, salads, soups, breakfast items and kombucha. The acai bowls and smoothies are completely pure, containing no ice, yogurt, added sugar, artificial preservatives or trans fat. Most of the ingredients are organic, including the granola, and meats are only from humane practicing farmers
by thea@vitalitybowls.com | Jun 19, 2018 | Blog
BY WPDH-FM – A new restaurant will be opening up where a beloved deli has stood abandoned for over a year and a half.
Vitality Bowls is a chain of restaurants that is dedicated to serving healthy superfoods. The restaurant specializes in acaí bowls, which blends acaí berries with organic granola and other superfood ingredients. Other menu items focus on antioxidant-rich items like smoothies, fresh juices, soups, salads and even paninis.
The restaurant brand was launched by a California couple who wanted to offer food that would be safe for their daughter who suffers from severe food allergies. As a result, all of the menu items at each location are made fresh in non-cross contamination kitchens to ensure that those with food allergies will feel safe eating at Vitality Bowls.
Most restaurant locations are out on the West Coast, but the chain is looking to plant their flag on our side of the country. With one location in Long Island, this will only be the second Vitality Bowls restaurant in New York.
Construction crews are hard at work on Route 9 in Wappingers Falls across from Kohl’s at the old Castaldo’s Deli. Last November the deli closed and has sat empty for over a year and a half. Now the location will soon reopen as the area’s first Vitality Bowls.
You can check out their full menu and, once the restaurant opens, even order online at the Vitality Bowls website.
by thea@vitalitybowls.com | Jun 6, 2018 | Blog
BY SAN MARCOS COMMUNITY IMPACT – Vitality Bowls, a cafe and eatery specializing in acai bowls, opened at 210 N. Edward Gary St., Ste. 2012, San Marcos, inside The Local Downtown apartment complex, on June 7. The menu includes a variety of acai bowl options, and fresh juices, soups, paninis and salads will also be available. The cafe will include a full-service coffee bar. Vitality Bowls will be run by local franchise owner Ashley Wright, who also plans to open a location in San Antonio, according to a news release. The company is based out of Northern California and was founded in 2011.
by thea@vitalitybowls.com | Jun 6, 2018 | Blog
BY THE WEST ORANGE TIMES AND OBSERVER – If you’re craving a light lunch, a fresh smoothie or a nutrient-rich post-workout meal, Vitality Bowls in Dr. Phillips might be the place to go.
Vitality Bowls opened its newest location May 17 at 8014 Conroy-Windermere Road, Suite 101. Harold and Jackie Gattereau are the owners of Vitality Bowls, and Jackie acts as an owner/operator.
“We have a large menu,” Jackie Gattereau said. “There’s something on it for everyone.”
With a wide array of healthy options on the menu, Vitality Bowls boasts itself as a superfood café. The menu features a vibrant assortment of fresh smoothies and juices, as well as a variety of paninis, soups and salads for those craving a bite to eat.
The menu also offers a wide selection of nutrient-packed superfood bowls. Many of the bowls feature organic açaí berries as a base ingredient. Superfruits pitaya, graviola and acerola also are used as base ingredients.
The base ingredients are then blended with juices, fruits, and other ingredients. Customers then can choose from a variety of toppings such as organic granola, bananas, honey, strawberries, goji berries and chia seeds.
Additionally, bowls are made fresh to order. Bowls and smoothies served at Vitality Bowls contain no ice, frozen yogurt, added sugar, artificial preservatives, trans fats or any other fillers.
“We chose Vitality Bowls because Vitality Bowls fits our lifestyle for healthy eating, and there weren’t many healthy (and) tasty food concepts in our area,” Gattereau said. “We wanted to be the first to introduce, or launch, a brand like Vitality Bowls to our community. Since opening, we’ve had overwhelming enthusiasm from the community. Everyone is happy that we’re here.”
Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The husband-and-wife duo started the cafe together after discovering their daughter had severe food allergies.
“Jackie and Harold are the perfect entrepreneurial duo to grow the brand in Orlando,” said Tara Gilad, co- founder of Vitality Bowls. “Their combined business intellect is outstanding. We are eager to see them fill the demand for a healthy fast casual café in Orlando.”
Today, Vitality Bowls has 48 locations throughout the United States with more than 70 franchises under development.
Although Dr. Phillips location is the only Vitality Bowls in Orange County, the Gattereaus plan to open another location in Ocoee next year.
by thea@vitalitybowls.com | Jun 1, 2018 | Blog
BY QSR MAGAZINE – The rise of health-conscious eating has been a boon to the produce industry as Americans seek more fresh and healthy ingredients in their meals.
But while vegetables are a natural fit in limited service—whether as toppings on a sandwich, burger, or pizza or as a side dish or salad—fruits are less so. The sweet and tart flavor profile of most fruits has generally confined them to either the breakfast menu (think parfaits) or as a standalone side item (apple slices, anyone?).
But a new quick-serve segment has emerged as a starring vehicle for fruit: the juice-smoothie-bowl category.
Juice brands started to spring up 20 years ago as the health craze took off and Americans sought more convenient ways to consume beneficial nutrients. The movement thrived on the cold-pressing technique to juicing, which eliminates the juice’s exposure to heat and air, allowing it to retain nutrients.
Vitality Bowls, a San Ramon, California–based “superfood cafe,” was founded by Roy and Tara Gilad when they discovered that their daughter had severe food allergies. Uriah Blum, vice president of operations, says smoothie bowls are the “perfect platform” for uncommon superfoods like açai, moringa, acerola, and aronia.
“We have South American Graviola (soursop), which tastes like pineapple-watermelon-strawberry and is a delicious base for our bowls and smoothies,” he says. “One of our new smoothies, the Matcha Madness, combines matcha—an earthy green tea—with salty almond butter and sweet dates. Maca is a Peruvian root that tastes like savory butterscotch, which we combine with fresh-juiced apples and blueberries in our Maca Me [smoothie].” READ MORE
by thea@vitalitybowls.com | May 30, 2018 | Blog
BY THE NEWS & RECORD – Another healthy eating brand is debuting in the Triad.
Vitality Bowls, a cafe specializing in acai bowls and antioxidant-rich drinks, is coming to Greensboro.
Franchisees Michael and Therese Lopez have signed an agreement to open a cafe in Greensboro.
Site selection is underway and the couple plan to open the cafe later this year.
“The fresh ingredients and superfoods that Vitality Bowls offers are unlike any other fast-casual eatery options in the Greensboro area,” said Lopez who has over 20 years of experience as a project manager in the biotech and pharmaceutical industry. “My first bite of an açaí bowl at Vitality Bowls was a game-changer. I want to bring that same experience to everyone in Greensboro.”
Following this opening, the Lopez’s are planning to open two additional locations in Winston-Salem and Chapel-Hill.
Originating in Northern California, Vitality Bowls specializes in açaí bowls that feature a thick blend of the Amazon’s antioxidant-rich berry topped with a variety of ingredients such as graviola, spirulina, hemp sees, pitaya, coconut milk, bananas, strawberries and honey.
Fresh juices, soups, panini and salads are also available at each café.
The eatery will include a full-service coffee bar, complete with espresso, cold-brew nitrogen-poured coffee, organic kombucha on tap and superfood drinks made from açaí, pitaya and matcha.
There are currently 49 Vitality Bowls restaurants across the United States with more than 50 franchise units under development.
Vitality Bowls joins CoreLife Eatery, another healthier eating option specializing in greens and grain bowls, which is also opening soon in Greensboro.
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