May 04, 2023 // Franchising.com // BEREA, OHIO. – Vitality Bowls, which specializes in açaí bowls, smoothies, salads, wraps and more, announced today that its local Berea franchise owner and operator team, Michael Todia and Susan DiMassa, have signed a lease to open a new location. It will be the couple’s first location and the brand’s second in the Cleveland area.
Michael and Susan are planning for a 2023 opening across the street from Baldwin Wallace University. The health-focused fast casual restaurant will grant local residents, students, professionals and visitors access to an assortment of nutrient-dense foods not found elsewhere.
“We’re thrilled to open our café in Berea and bring healthy and delicious food options to the community,” said Michael, a business professional with 30 years of management and industrial experience. “Our dream has been to provide more access to the most nutritious superfoods on the planet and we knew Vitality Bowls would bring us an excellent opportunity for those dreams to come to fruition.”
Over the last decade, Northern California-based Vitality Bowls has become a bonafide leader in the health food industry. The sophisticated, dynamic cafés play perfectly into the unique collection of superfood menu items, all containing extraordinary ingredients packed with antioxidants and high nutritional values.
Vitality Bowls offers made-to-order healthy favorites for every meal of the day, featuring the widest variety of unique superfoods. Guests can choose from a range of delectable options, such as the Dragon Bowl (featuring pitaya, coconut milk, goji berries and bee pollen) and their signature Vitality Bowl (with organic açaí, bananas, strawberries, organic granola and honey).
In addition to açaí bowls and smoothies, the brand boasts a diverse menu that includes warm and savory items including salads, grain bowls, wraps, toasts and panini loaded with nutritional ingredients and a wide range of superfood toppings. Options include the crowd-pleasing Vitality Wrap, made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla. For lunch, Vitality Bowls also offers an irresistible Chimichurri Steak Wrap, made with tomato basil tortilla, grass-fed steak, super greens, grains, roasted tomato, chimichurri, garlic aioli, and sunflower seeds along with the Mighty Med Salad and Chimichurri Steak and Roasted Potato Bowl.
Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, giving the purest taste possible.
“Michael and Susan are exactly the right people to grow the brand in Berea,” said Tara Gilad, co-founder of Vitality Bowls. “They truly represent our values here at Vitality Bowls and share the mission of bringing delicious and healthy food options to the community. This will be a wonderful addition to the health-food offerings available to Berea residents.”
Vitality Bowls in Cambridge, best known for its healthy menu offerings such as acai bowls, smoothies, salads, wraps, panini and more, is officially partnered with MIT’s TechCash program.
The TechCASH program allows MIT students, staff and faculty to purchase goods and services through using their MIT card or Mobile ID. Similar to a debit account, cardholders deposit money into their TechCASH plan and use that stored value to purchase goods and services from participating merchants.
MIT Students can use their TechCASH to purchase anything from Vitality Bowls in Cambridge, which is a short, 10-minute walk from the MIT Campus, situated at 425 Massachusetts Avenue below the Market Central Apartments. This partnership comes at an ideal time as warm weather approaches and the MIT Food Court shuts down for renovations.
“I’m thrilled to partner with MIT and TechCASH to make Vitality Bowls in Cambridge more accessible to students, faculty and staff,” says Tim Johnson, owner of the local superfood café. “Vitality Bowls is the perfect option for a quick smoothie or healthy lunch break, and with the weather heating up, it will be a short and sweet walk from the MIT campus. I’m looking forward to being part of fueling the brains of MIT students and providing them with nutritious and delicious healthy menu options.”
Vitality Bowls offers a variety of delectable options, such as their signature Vitality Bowl (with organic açaí, strawberries, banana, organic granola and honey); Dragon Smoothie (with pitaya, strawberries, raspberries, mango, mango juice), the Vitality Wrap (with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla); and the Chimichurri Steak and Roasted Potato Bowl, (with grass-fed steak, super greens, grains, roasted tomato, radish and chimichurri).
As a co-owner of several local F45 Training studios, Wendy Alexonis-Gose noticed that, although some members worked hard at the studio, they couldn’t seem to reach their weight goals.
“We see our members that are struggling achieving their goals because they’re always in a hurry, grabbing quick food,” Alexonis-Gose said.
“The No. 1 challenge that our members were having was finding some quick, healthy food. It was easy to find places that had acai bowls and smoothies but not the savory food, the salads and the wraps.”
That’s when she and business partner Leah Ward noticed a market that wasn’t being tapped.
Enter Vitality Bowls, a fast-food restaurant where guests can get good food fast. You might even call it superfood. It’s scheduled to open in mid-May.
The menu starts with breakfast, where a guest may order a bowl of steel cut oats that come with organic acai, almond milk and cinnamon. That’s the base. Top it with bananas, almonds and organic goji berries. For a bit of sweetening, there’s honey. There’s also the morning glory wrap, made with a tomato-basil tortilla and filled with scrambled eggs, avocado, super greens, roasted potatoes, pickled red onions, feta cheese, basil pesto and super seed crunch.
For something more substantial, look for a selection of wraps which might contain grass fed steak, super greens, grains, roasted tomato, chimichurri, garlic aioli and sunflower seeds.
Of course, there are acai bowls and smoothies, too, all made with nutrient-dense ingredients; and salads that are far more than some pre-packaged greens piled on a plate.
There is even dessert in the form of a fruit bowl, but not just any fruit. In this bowl there’s organic acai, coconut milk, bananas, strawberries and dark chocolate. There are toppings, too.
Alexonis-Gose said neither the chicken nor the beef is ever frozen; they are always fresh. The vegetables and fruit, which they will receive daily, are also fresh. The only items that will be frozen are “some of the fruit that goes in the smoothies,” she added.
In addition, the kitchen is designed to avoid cross-contact and food allergens. The menu is diverse so just about anyone can eat there and come out of the doors satisfied.
“Having the salads and the wraps and the grain bowls, you can please anybody,” Alexonis-Gose said.
This will be a casual space, where guests order at the counter.
The employee culture is important to Alexonis-Gose. She strives to cultivate a supportive, peaceful place.
“If somebody can’t be happy when they go to work, then something’s wrong,” she said. “You’re there more than most places, so we really are focused on building a good team and culture.”
Hiring, both full- and part-time will take place during the first two weeks of April.
Who’s acai-ted for National açaí Bowl Day?! I know I am! A great way to celebrate is with @vitalitybowls! They are offering buy one get one 50% off today only! Vitality bowls is revolutionizing healthy food across the country through their fresh, high quality superfood menu which includes açaí bowls, fresh pressed juices, smoothies, wraps, and more! My favorite is their Vitality açaí bowl! Be sure to stop by today to get a great deal!
It’s National Açaí Bowl Day! I’m celebrating by heading over to @vitalitybowlsboston for one of their delicious bowls, and I might even get a smoothie or wrap to go with it! Check out the @vitalitybowlspage for a National Açaí Bowl Day deal ?
I loved the items I got to try here! We got the Dragon Bowl, Açaí Elixir smoothie, and Steak Chimichurri Wrap. Everything was made fresh to order, and they were all delicious I will definitely be going back! They have a location in Central Square as well as one at Arsenal Yards in Watertown. Thank you for having us @vitalitybowlsboston!
Recent Comments