From Vitality Bowls Enterprises, LLC on January 13, 2023:
DANVILLE, Calif. – Vitality Bowls, the leading allergy-friendly superfood café, wraps up an impressive 2022 and looks ahead to continued growth and accomplishments in the new year. The brand plans to build upon its strategic franchise growth strategy and increase the reach of Vitality Bowls to even more communities across the country.
In 2022, the Northern California-based franchise brand celebrated its 11-year anniversary as well as many other highlights, including nationwide growth in key markets throughout California, Texas, North Carolina, Ohio, Arizona, Connecticut and Florida. The health-centric brand opened the doors to nine new units across the country, with breakthrough entrances in the states of Arizona and Massachusetts. Additionally, Vitality Bowls closed out 2022 with the signing of 20 new franchise agreements.
Driving sales was a focal point for the brand in 2022 and after coming off of the heels of its nationwide savory menu launch in 2021, Vitality Bowls generated another year-over-year systemwide sales increase. The company has also sold over 3.8 million açaí bowls in less than two years.
“Our success as a brand this past year inspires us to continue to grow our footprint across the nation. With such passionate and qualified franchisees on our team, we have been able to share our superfood movement further and further every year,” said Tara Gilad, president and co-founder of Vitality Bowls. “The positive reception of our savory menu and proprietary bottled juices as well as the recent launch of a new catering menu and other innovations has allowed us to broaden our customer base and we look forward to expanding our horizons in 2023.”
Throughout 2022, Vitality Bowls earned national recognition, being included on the 2022 Franchise Times Top 500 list. The brand was also named a Top Food Franchise by Entrepreneur Magazine and ranked in the top five of the segmented “Best of: Açaí Bowl” category.
For the fourth year in a row, Vitality Bowls partnered with the Food Allergy and Anaphylaxis Connection Team (FAACT) during Food Allergy Awareness Month. In support of this nonprofit organization, Vitality Bowls donated 10 percent of the proceeds from their Bowl of the Month in May to aid in increased education about food allergies and enhance the safety of those affected by food allergies.
Vitality Bowls has become a bonafide leader in the health food industry since its inception in 2011. Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods.
Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 130 cafés open and in development.
Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc.5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.
In 2021, Vitality Bowls ranked on Entrepreneur Magazine’s Franchise 500 List, claiming the #1 spot in the Açaí Bowl category and a #185 ranking overall.
Vitality Bowls is a 800 – 1200 sq. ft. Superfood Café focused on delivering top quality Açaí Bowls, smoothies, fresh juices, salads, wraps and toasts. Combining the world’s most nutrient dense superfood ingredients into a neatly packaged fast-casual concept, Vitality Bowls provides delicious, energizing meals, completely filler-free and focused on eliminating allergen cross-contact. We never use filler ingredients like ice, frozen yogurt, added sugar or artificial preservatives, ensuring the purest taste and most natural experience in every flavor-packed bite. Instead, our bowls and other good-and-good-for-you products are made-to-order with the widest selection of superfood ingredients in the industry.
Made a visit to Vitality Bowls new location in Cambridge, MA! Check them out today @vitalitybowls@vitalitybowlsboston thank you for the delicious food!
Lubbock Avalanche-Journal Lubbock Avalanche-Journal Lubbock’s restaurant offerings are about to get healthier this weekend with the expansion of Vitality Bowls. Molly Watters, owner and operator of Vitality Bowls at 2400 Glenna Goodacre Blvd., will open a second location on Friday, Nov. 18, at 10501 Quaker Ave. The business offers açaí bowls, smoothies, wraps, grain bowls, salads and other health foods. “As the owner of the existing successful Vitality Bowls café on the north side of the city, we know the demand for Vitality Bowls in the area and want to maximize our reach to new guests, and continue to provide healthy options for those in the community,” Waters said. “The café offers an array of options for everyone, including acai bowls, salads, toasts and more that people can feel good about eating. We know that our new location will solidify Vitality Bowls as a large part of the local food scene.” The Dragon Bowl, featuring pitaya, pineapple, coconut milk, goji berries and bee pollen. Green Bowl, with granola, strawberries, kale, dates, spirulina and hemp seeds. Vitality Bowl, with organic açaí, strawberries, banana, organic granola and honey. Vitality Wrap made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch, wrapped in a tomato basil tortilla. All menu items are prepared without ice, frozen yogurt, or artificial preservatives. “The Lubbock community knows that Vitality Bowls is the destination for delicious meals that make them feel good,” said Tara Gilad, founder and president of Vitality Bowls. “Molly has already shown that she is the perfect entrepreneur to continue to share the Vitality Bowls message with this community. We look forward to seeing Molly expand the reach of her business in Lubbock.” This will become the 12th Vitality Bowls in Texas for the California-based franchise. https://www.lubbockonline.com/story/business/2022/11/15/vitality-bowls-expands-to-second-lubbock-location/69641728007/
GREAT DAY COLORADO When we think of fall foods or drinks, we think of pumpkin spice lattes, right? Well, today we’re ditching all that sugar and creating a delicious and healthy pumpkin treat for the fall. GDC talked with Mariella Story from ‘Vitality Bowls’ in Boulder to learn more about how they put a healthy spin on all things pumpkin. To learn more, click here. https://kdvr.com/great-day-colorado/vitality-bowls-in-boulder-puts-a-healthy-spin-on-pumpkin-spice/
Cleveland.com Marc Bona BEREA, Ohio – Business partners Michael Todia and Susan DiMassa spent a lot of time mulling the right location for an eatery – eight to 10 years, in fact. Between their intent to offer healthy foods and what they deem a “perfect location” in Berea, “Everything just seemed to fall in place,” Todia said. They are planning to open a Vitality Bowls location close to Baldwin Wallace University in early 2023 and are scouting for a spot in Brecksville as well for the superfoods cafe. “Superfoods” are healthy, natural, high-nutrient, low-calorie foods. Todia sums their motivation in a clear way: “We’d rather pay the grocer than pay the doctor. And we firmly believe what you put in your body is very important for your immune system.” California-based Vitality Bowls is in 19 states with 145 open or in-development locations. Roy and Tara Gilad founded the company in 2011 and began franchising in 2014. Two are in Ohio – Rocky River and Pickerington, outside of Columbus Todia and DiMassa said the Gilads created Vitality Bowls because they wanted to find food their daughter with severe allergies could eat “without worry,” Todia said. They both said the concept is right for the area, a region they know well. Todia, who has worked in the chemical-paints industry for more than 30 years, is from Parma Heights. DiMassa grew up in Parma and is an accountant. They live in North Royalton. “Our location in Berea is perfect. It’s right across the street from Baldwin Wallace – 347 Front Street,” said Todia, who added it’s walking distance from the rec center and is situated between two student parking lots. The Berea space, which they own, will be about 1,380 square feet, including kitchen. A patio is planned. Inside seating can accommodate 20 to 22 people. “Brecksville is just another one of those communities that is health-conscious. I really have never seen anything fail in Brecksville,” he said. “Brecksville residents tend to support local business,” DiMassa said. “It’s just a good community.” The menu features nutritious alternatives to usual fast-casual offerings. It will emphasize acai bowls, smoothies, fresh juices, wraps, grain bowls, toasts, salads made with fruits and vegetables – “a lot of unique superfood groups,” he said. Acai bowls are made from a thick blend of the anti-oxidant rich berries, which come from the Amazon. The bowls are topped with granola and a variety of super foods, he said. “It’s good for you, it’s healthy, and it tastes really great,” Todia said. He added since the concept is aligned with healthy alternative dining, the kitchens are “designed to avoid cross contact of common food allergens.” Also, don’t expect “ingredient fillers” like ice, frozen yogurt and artificial preservatives. “We will not put Nutella on anything. … We tend to focus as close to the food as possible, the original intent of the food,” he said. He added: “You’re getting the purest taste of the acai berry or the other fruits as possible.” https://www.cleveland.com/entertainment/2022/11/vitality-bowls-superfoods-cafes-planned-for-berea-brecksville.html
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