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Vitality Bowls Announces Fifth Annual Campaign to Raise Awareness Around Allergies

From QSR on May 10, 2023:

To honor Vitality Bowls’ mission to educate consumers on food allergy safety and provide an allergy-friendly, health-focused menu to guests, the company has announced its fifth annual campaign to raise awareness, promote advocacy and inspire education around food allergies during Allergy Awareness Month in May.

In partnership with Food Allergy and Anaphylaxis Connection Team (FAACT), Vitality Bowls cafés throughout the country are encouraging guests to order its exclusive Bowl of the Month, the Super Berry Bowl, during the month of May. Vitality Bowls has agreed to donate ten percent of all Super Berry Bowl proceeds to FAACT, the nonprofit organization committed to increasing education on food allergies, anaphylaxis and improving the safety of children and adults worldwide who are affected by food allergies.

“Vitality Bowls is a brand that was built on the demand for food and allergy safety – holding its mission to spread awareness at its core. We’ve built our kitchens with this goal in mind, striving to avoid cross-contact with common food allergens,” says Tara Gilad, co-founder and president of Vitality Bowls. “Each year, we look forward to partnering with FAACT to help spread the word on food allergy awareness. The organization’s work is outstanding and critical when it comes to educating consumers on food allergies and we aim to create a greater impact for those whose lives are touched by food allergies.”

Vitality Bowls franchisees, Brian and Kathy Hom, crafted the Super Berry Bowl in honor of their son BJ who passed away from an allergic reaction in 2008. The Hom family decided to franchise with Vitality Bowls, taking their mission of spreading food allergy awareness to the next level. The Super Berry Bowl contains açaí blended with strawberries and blueberries, topped with organic granola, strawberries, blueberries, mulberries, goji berries, and honey. The Bowl will be available at all Vitality Bowls locations through May 31.

Over the last decade, Vitality Bowls has become a bonafide leader in the health food industry. Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods. 

Vitality Bowls Rallies Communities to Generate Food Allergy Awareness with Strategic Partnership

May 05, 2023 // Franchising.com // DANVILLE, Calif. – To honor Vitality Bowls’ mission to educate consumers on food allergy safety and provide an allergy-friendly, health-focused menu to guests, the company has announced its fifth annual campaign to raise awareness, promote advocacy and inspire education around food allergies during Allergy Awareness Month in May.

In partnership with Food Allergy and Anaphylaxis Connection Team (FAACT), Vitality Bowls cafés throughout the country are encouraging guests to order its exclusive Bowl of the Month, the Super Berry Bowl, during the month of May. Vitality Bowls has agreed to donate ten percent of all Super Berry Bowl proceeds to FAACT, the nonprofit organization committed to increasing education on food allergies, anaphylaxis and improving the safety of children and adults worldwide who are affected by food allergies.

“Vitality Bowls is a brand that was built on the demand for food and allergy safety – holding its mission to spread awareness at its core. We’ve built our kitchens with this goal in mind, striving to avoid cross-contact with common food allergens,” said Tara Gilad, co-founder and president of Vitality Bowls. “Each year, we look forward to partnering with FAACT to help spread the word on food allergy awareness. The organization’s work is outstanding and critical when it comes to educating consumers on food allergies and we aim to create a greater impact for those whose lives are touched by food allergies.”

Vitality Bowls franchisees, Brian and Kathy Hom, crafted the Super Berry Bowl in honor of their son BJ who passed away from an allergic reaction in 2008. The Hom family decided to franchise with Vitality Bowls, taking their mission of spreading food allergy awareness to the next level. The Super Berry Bowl contains açaí blended with strawberries and blueberries, topped with organic granola, strawberries, blueberries, mulberries, goji berries, and honey. The Bowl will be available at all Vitality Bowls locations through May 31.

Over the last decade, Vitality Bowls has become a bonafide leader in the health food industry. Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods.

Vitality Bowls Inks Lease to Launch Berea’s Ultimate Superfood Café

May 04, 2023 // Franchising.com // BEREA, OHIO. – Vitality Bowls, which specializes in açaí bowls, smoothies, salads, wraps and more, announced today that its local Berea franchise owner and operator team, Michael Todia and Susan DiMassa, have signed a lease to open a new location. It will be the couple’s first location and the brand’s second in the Cleveland area.

Michael and Susan are planning for a 2023 opening across the street from Baldwin Wallace University. The health-focused fast casual restaurant will grant local residents, students, professionals and visitors access to an assortment of nutrient-dense foods not found elsewhere.

“We’re thrilled to open our café in Berea and bring healthy and delicious food options to the community,” said Michael, a business professional with 30 years of management and industrial experience. “Our dream has been to provide more access to the most nutritious superfoods on the planet and we knew Vitality Bowls would bring us an excellent opportunity for those dreams to come to fruition.”

Over the last decade, Northern California-based Vitality Bowls has become a bonafide leader in the health food industry. The sophisticated, dynamic cafés play perfectly into the unique collection of superfood menu items, all containing extraordinary ingredients packed with antioxidants and high nutritional values.

Vitality Bowls offers made-to-order healthy favorites for every meal of the day, featuring the widest variety of unique superfoods. Guests can choose from a range of delectable options, such as the Dragon Bowl (featuring pitaya, coconut milk, goji berries and bee pollen) and their signature Vitality Bowl (with organic açaí, bananas, strawberries, organic granola and honey).

In addition to açaí bowls and smoothies, the brand boasts a diverse menu that includes warm and savory items including salads, grain bowls, wraps, toasts and panini loaded with nutritional ingredients and a wide range of superfood toppings. Options include the crowd-pleasing Vitality Wrap, made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla. For lunch, Vitality Bowls also offers an irresistible Chimichurri Steak Wrap, made with tomato basil tortilla, grass-fed steak, super greens, grains, roasted tomato, chimichurri, garlic aioli, and sunflower seeds along with the Mighty Med Salad and Chimichurri Steak and Roasted Potato Bowl.

Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, giving the purest taste possible.

“Michael and Susan are exactly the right people to grow the brand in Berea,” said Tara Gilad, co-founder of Vitality Bowls. “They truly represent our values here at Vitality Bowls and share the mission of bringing delicious and healthy food options to the community. This will be a wonderful addition to the health-food offerings available to Berea residents.”

Vitality Bowls Store in Cambridge, Massachusetts Partners with MIT’s TechCash Program

Vitality Bowls Store in Cambridge, Massachusetts Partners with MIT’s TechCash Program

From Industry News on April 25, 2023:

Vitality Bowls in Cambridge, best known for its healthy menu offerings such as acai bowls, smoothies, salads, wraps, panini and more, is officially partnered with MIT’s TechCash program. 

The TechCASH program allows MIT students, staff and faculty to purchase goods and services through using their MIT card or Mobile ID. Similar to a debit account, cardholders deposit money into their TechCASH plan and use that stored value to purchase goods and services from participating merchants. 

MIT Students can use their TechCASH to purchase anything from Vitality Bowls in Cambridge, which is a short, 10-minute walk from the MIT Campus, situated at 425 Massachusetts Avenue below the Market Central Apartments. This partnership comes at an ideal time as warm weather approaches and the MIT Food Court shuts down for renovations. 

“I’m thrilled to partner with MIT and TechCASH to make Vitality Bowls in Cambridge more accessible to students, faculty and staff,” says Tim Johnson, owner of the local superfood café. “Vitality Bowls is the perfect option for a quick smoothie or healthy lunch break, and with the weather heating up, it will be a short and sweet walk from the MIT campus. I’m looking forward to being part of fueling the brains of MIT students and providing them with nutritious and delicious healthy menu options.”

Vitality Bowls offers a variety of delectable options, such as their signature Vitality Bowl (with organic açaí, strawberries, banana, organic granola and honey); Dragon Smoothie (with pitaya, strawberries, raspberries, mango, mango juice), the Vitality Wrap (with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla); and the Chimichurri Steak and Roasted Potato Bowl, (with grass-fed steak, super greens, grains, roasted tomato, radish and chimichurri).

Vitality Bowls to serve good food on the run

Vitality Bowls to serve good food on the run

From Tucson Business on April 7, 2023:

As a co-owner of several local F45 Training studios, Wendy Alexonis-Gose noticed that, although some members worked hard at the studio, they couldn’t seem to reach their weight goals.

“We see our members that are struggling achieving their goals because they’re always in a hurry, grabbing quick food,” Alexonis-Gose said.

“The No. 1 challenge that our members were having was finding some quick, healthy food. It was easy to find places that had acai bowls and smoothies but not the savory food, the salads and the wraps.”

That’s when she and business partner Leah Ward noticed a market that wasn’t being tapped.

Enter Vitality Bowls, a fast-food restaurant where guests can get good food fast. You might even call it superfood. It’s scheduled to open in mid-May.

The menu starts with breakfast, where a guest may order a bowl of steel cut oats that come with organic acai, almond milk and cinnamon. That’s the base. Top it with bananas, almonds and organic goji berries. For a bit of sweetening, there’s honey. There’s also the morning glory wrap, made with a tomato-basil tortilla and filled with scrambled eggs, avocado, super greens, roasted potatoes, pickled red onions, feta cheese, basil pesto and super seed crunch.

For something more substantial, look for a selection of wraps which might contain grass fed steak, super greens, grains, roasted tomato, chimichurri, garlic aioli and sunflower seeds.

Of course, there are acai bowls and smoothies, too, all made with nutrient-dense ingredients; and salads that are far more than some pre-packaged greens piled on a plate.

There is even dessert in the form of a fruit bowl, but not just any fruit. In this bowl there’s organic acai, coconut milk, bananas, strawberries and dark chocolate. There are toppings, too.

Alexonis-Gose said neither the chicken nor the beef is ever frozen; they are always fresh. The vegetables and fruit, which they will receive daily, are also fresh. The only items that will be frozen are “some of the fruit that goes in the smoothies,” she added.

In addition, the kitchen is designed to avoid cross-contact and food allergens. The menu is diverse so just about anyone can eat there and come out of the doors satisfied.

“Having the salads and the wraps and the grain bowls, you can please anybody,” Alexonis-Gose said.

This will be a casual space, where guests order at the counter.

The employee culture is important to Alexonis-Gose. She strives to cultivate a supportive, peaceful place.

“If somebody can’t be happy when they go to work, then something’s wrong,” she said. “You’re there more than most places, so we really are focused on building a good team and culture.”

Hiring, both full- and part-time will take place during the first two weeks of April.

Opening in mid-May