Amanda White was lacking a sense of passion when she first considered the idea of becoming a franchisee. She had worked as a social media and events planner, traveling a lot, and not seeing her family often enough. Soon, the prospect of starting her own business became a priority. “Entrepreneurship is the American dream,” says White. “To have a franchisor to lean on for support and guidance but also have the flexibility to create my own local marketing plans and own a business in an industry that I’m passionate about is a far more fulfilling career path than sitting at a desk from 9-5.” White’s long-term goals have been postponed as a result of COVID-19, but her aim is to eventually expand to a second Vitality Bowls location and acquire a food truck to attend events once it becomes viable to do so.
You can view the article in Glogal Franchise Magazine here.