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BY FRANCHISE TIMES – In the QSR market, as in others, brand positioning matters. Just ask Tara Gilad, founder of Vitality Bowls. The San Ramon, California-based franchise sells acai bowls offering a variety of permutations and combinations with acai and other superfoods. Positioning the bowls as meal replacements instead of treats has paid off well for the franchise, which has 40 units sold so far. read more