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Vitality Bowls has hired John Mascali as COO to lead franchisee sales and operations.

“I’m thrilled to join Vitality Bowls during such an exciting time,” Mascali said in a company press release. “The infrastructure and team already in place have created a sound foundation for the brand, which is key as we continue to grow. I look forward to helping bring the superfood movement to new communities across the country.”

Based in Vitality Bowls’ home market of Danville, California, Mascali most recently served as COO of Meridian Restaurants, which owns 136 restaurants, including Burger King, Black Bear Diner and Chili’s locations.

“John’s extensive career in restaurant operations is going to be an asset to his work with Vitality Bowls,” Roy Gilad, founder and CEO of Vitality Bowls, said in the release. “We believe he will have an important role in not only expanding our brand nationwide, but also supporting our existing franchisees.”

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. Since franchising began in 2014, the brand has grown to more than 145 cafes open or in development.