BY A LADY GOES WEST – After an at-home yoga session and packing an overnight bag, Dave and Rudy and I hit the road for a little getaway. Our first stop? For a totally delicious meal at Vitality Bowls in downtown Walnut Creek. The sweet folks at Vitality Bowls treated Dave and I to lunch, and we were very pleased. If you’re in Bay Area and head to a VB, order the “Warrior” bowl with extra peanut butter — it’s like a PB&J in a bowl.
BY NATION’S RESTAURANT NEWS – San Ramon, Calif.-based Vitality Bowls Superfood Cafe?, which serves acai bowls smoothies, fresh juices, soups, salads and panini, is also having success with a shot of flavorful, healthful ingredients. The chain offers a Fresh Lemon and Raw Ginger Shot that includes a dash of cayenne. Other Vitality Bowls juices that use lemon to balance ginger or cayenne include the C Me Up, made with orange, kiwi, carrot and ginger; The Detoxifier, with lemon, raw ginger, cucumber and coconut water; and The Intensifier, with apple, beet, celery, raw ginger and lemon.
“A lot of our customers love the bold flavor of ginger and cayenne,” said Vitality Bowls CEO Tara Gilad. “And people are becoming more aware of their incredible health benefits.” read more
BY FRANCHISE TIMES – In the QSR market, as in others, brand positioning matters. Just ask Tara Gilad, founder of Vitality Bowls. The San Ramon, California-based franchise sells acai bowls offering a variety of permutations and combinations with acai and other superfoods. Positioning the bowls as meal replacements instead of treats has paid off well for the franchise, which has 40 units sold so far. read more