Vitality Bowls among six stores coming to Grand Rapids shopping center

Vitality Bowls among six stores coming to Grand Rapids shopping center

BY MICHIGAN LIVE – The restaurant, which sells acai bowls, smoothies, juices, sandwiches, salads and soups, plans to open this fall at a 2,100-square-foot location at CenterPoint.

“Retailers desire to be at the corner of ‘Main and Main,’ which is what makes the Shops at CenterPoint a highly sought-after location for businesses and community members looking for a well-curated, relevant shopping experience,” Greg Guido, co-managing member of Stonemar Properties, LLC, which owns Shops at CenterPoint, said in a statement.

Colliers handles leasing for Shops at CenterPoint.

“When a new retailer enters the Grand Rapids market, its first store is usually near the 28th Street and East Beltline corridor where there are complementary retailers and more than 88,000 cars driving by the Shops at CenterPoint every day,” Mark Ansara, Colliers Vice President and Retail Advisor, said in a statement. “We’re continuing to see retailers with an online catalog presence open brick and mortar locations, and Shops at CenterPoint is an ideal location for offering in-store experiences for online brands.”

2019 Agents of Change

2019 Agents of Change

BY DIABLO MAGAZINE – Meet 23 innovators, movers and shakers, and groundbreakers who are blazing trails in the East Bay and beyond.

Roy and Tara Gilad

Cofounders, Vitality Bowls

Live: Alamo
Work: Danville

After discovering that their daughter, Ella, was born with several severe food allergies, Roy and Tara Gilad took action by launching Vitality Bowls. The fast-casual superfood café specializes in acai bowls, smoothies, fresh juices, salads, and paninis—all made with organic superfoods that are entirely filler-free and produced in kitchens specially designed to create an allergy-friendly environment.

“As a company, we’re challenged with educating consumers on the importance of clean, high-quality ingredients,” Tara says. “Vitality Bowls is focused on true healthy eating with carefully sourced superfoods that naturally taste good—without the bad stuff.”

The concept has clearly struck a chord both locally and nationally. The Gilads opened their first Vitality Bowls eatery in San Ramon in 2011—and today, along with five corporate-owned Vitality Bowls locations in the Bay Area (including spots in Pleasanton and Walnut Creek), they’ve licensed more than 70 franchise outposts across the country, and have about 60 more currently in development. —Gabby Vanacore