Emerging Brands Live by Data, More or Less

BY FRANCHISE TIMES – Tara Gilad is founder and COO of Vitality Bowls, a healthy fast-casual chain that features such options as organic acai, goji berries and bee pollen—and you’ve guessed it, food costs, too, at her California-based chain rise above the standard.

“Food costs should be on average right around the 27 to 30 percent range” of sales, she says about Vitality Bowls. “We’re dealing with superfoods, much more expensive ingredients. There are many fast food places that can get it under 20 percent.”