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Vitality Bowls Kicks Superfood Craze into High Gear in Plainview

Vitality Bowls Kicks Superfood Craze into High Gear in Plainview



BY NEW YORK TREND – The wait is over in Plainview.

Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Plainview. The new franchise location will be the first for Denise and Charlie Scuderi, who plan to open additional cafés in the Nassau County area.

“From the first bite I took from an açaí bowl at Vitality Bowls, I knew it was the start of a new journey for me,” said Charlie, a 20-year police officer who rediscovered his passion for healthy foods after his retirement from the force. “The incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”

Slated to open on March 28, the new restaurant is located at 52 Mannetto Hill Road conveniently situated in the Fairway Shopping Center. This restaurant will be the third Vitality Bowls café in New York, joining the 100 locations open or in development nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, mangosteen, camu camu, spirulina, aronia, moringa, maca, bee pollen and more.

Guests can choose from a variety of delectable options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café.

The eatery will also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Organic cold brew nitrogen-poured coffee and organic kombucha will also be available on-tap.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal and enjoy a huge assortment of superfoods not typically found elsewhere,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Denise and Charlie on board with this. We look forward to seeing the Scuderis grow their business in Plainview and sharing the Vitality Bowls message with the community.”

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has more than 100 locations open or in development across the country.



Vitality Bowls Celebrating National Açaí Bowl Day with BOGO Deal



BY QSR – Vitality Bowls, a leading superfood café, is celebrating National Açaí Bowl Day on Saturday, April 6 by rewarding loyalty customers with buy one, get one free açaí bowls when they bring in a friend.

To be eligible, customers must download and sign up to be a loyalty member on Vitality Bowls’ app by midnight April 5th on Google Play or the Apple App store. From there, customers can go to participating Vitality Bowls locations with a friend to receive the buy one, get one free promotion.

Customers also have a chance to win a $100 Vitality Bowls gift card on April 6 by using #VBAcaiBowlDay in any social media post.

“We are always looking for ways to celebrate clean and healthy eating, and participating in the festivities for National Açaí Bowl Day allows us to do just that,” says Tara Gilad, co-founder of Vitality Bowls. “This also gives us the chance thank our customers and grow our loyal fanbase. Who knows, perhaps a friend that’s just tagging along will become the next big Vitality Bowls superfan.”

Originating in Northern California and specializing in açaí bowls that feature a thick blend of the Amazon’s antioxidant-rich berry, topped with a variety of superfoods – Vitality Bowls has solidified itself as America’s superfood café. All items on the menu are made to order for each customer and are prepared in a kitchen designed to avoid cross-contact for customers with food allergies. No ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives are used, giving the purest taste possible to each menu item.

The menu features the widest variety of unique superfoods, including graviola, acerola, mangosteen, camu camu, spirulina, aronia, moringa, maca, bee pollen and more. Guests can choose from a variety of delectable options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and the signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café. And, many Vitality Bowls locations also include a full-service coffee bar—complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha—as well as organic cold brew nitrogen-poured coffee and organic kombucha on-tap.



Vitality Bowls names Dave Malinowski COO

Vitality Bowls names Dave Malinowski COO



BY NATION’S RESTAURANT NEWS – Former Liquiteria operations chief joins Bay Area company

Vitality Bowls, an açaí bowl specialist based in the San Francisco Bay area, has named Dave Malinowski chief operating officer, the company said Friday.

Most recently the COO of Liquiteria, a four-unit chain in New York City specializing in cold-pressed juice, smoothies and açaí bowls, and before that was director of operations of Swallow Restaurant in Huntington, N.Y.

“Dave is the perfect fit for the Vitality Bowls team,” said Vitality Bowls co-founder Tara Gilad, who held the role of COO before hiring Malinowski. “He joins us with an expansive amount of operations knowledge and a strong background building brands in the restaurant industry that will allow us to continue to provide exceptional support to our existing franchisees, and to further grow Vitality Bowls’ presence across the country.”

Tara and Roy Gilad founded Vitality Bowls in 2011 in San Ramon, Calif., and have grown it to around 70 locations, mostly franchised, in 16 states.



Vitality Bowls adds COO



BY FAST CASUAL – Vitality Bowls, based in San Ramon, California, has hired Dave Malinowski as COO.

“Dave is the perfect fit for the Vitality Bowls team,” Tara Gilad, co-founder of Vitality Bowls, said in a company press release “He joins us with an expansive amount of operations knowledge and a strong background building brands in the restaurant industry that will allow us to continue to provide exceptional support to our existing franchisees, and to further grow Vitality Bowls’ presence across the country.”

Malinowski is responsible for the national strategic and operational leadership supporting franchisee sales and operations, as well as furthering the franchise opportunity for the brand as a whole. 

Prior to joining Vitality Bowls, Malinowski spent years in the restaurant industry, most recently serving in various operations roles for Swallow Restaurant Group and Liquiteria in New York, where he supported building systems and cultures across both brands.

Since launching in 2011, Vitality Bowls has grown to more than 100 cafes now open or in development across the country.