Vitality Bowls will open at 825 Hogestown Road in Silver Spring Township in mid-July. The cafe is owned by Meetul Patel, who operates one of the franchises in King of Prussia.
The Vitality Bowls chain, based in northern California, specializes in smoothies and açaí bowls, a thick blend of antioxidant-rich açaí berry, topped with a variety of superfoods. About 140 Vitality Bowls locations operate or are in development across the United States.
“I’m incredibly eager to bring the Vitality Bowls experience to the Mechanicsburg community,” Patel said in a statement. “The café specializes in delicious, clean food options and a broad menu. There’s truly something for everyone.”
Roy and Tara Gilad founded the first one in 2011 after discovering their daughter suffered from food allergies. They wanted to create a place to accommodate those wanting safe, healthy food options.
Diners can pick from a variety of power bowls such as a Dragon Bowl with pitaya, mango juice, coconut milk, bananas, pineapple and raspberries or a signature Vitality Bowl with organic açaí, bananas strawberries and organic flax seed.
The menu also steers to savory items including salads, grain bowls, wraps and toasts topped with a variety of toppings. A Vitality Wrap is made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, vegan garlic aioli and superseed crunch, wrapped in a tomato basil tortilla.
The Vitality Bowls sits next to Tikka Shack, a quick-casual Indian restaurant. The cafe will operate daily with indoor and outdoor seating, curbside pickup and third-party delivery.
QSR Magazine | INDUSTRY NEWS | JUNE 17, 2021 – Vitality Bowls, the leading superfood café brand that specializes in rich açaí bowls and smoothies, has announced a pair of exciting specials that will allow fans and superfood fanatics to celebrate the start of the summer, kicking off with Father’s Day on June 20 and National Smoothie Day on June 21.
On Sunday, June 20, Vitality Bowls is encouraging guests to celebrate Father’s Day with an exclusive Buy One Get One 50 percent off deal on all medium and large açaí bowls. To redeem the offer, customers must download the Vitality Bowls mobile app and sign up for the brand’s Loyalty Program or have an existing Loyalty Member account.
In honor of National Smoothie Day celebrated annually on June 21, Vitality Bowls is presenting another reason to ring in the summer solstice with a sweet celebration. Offered only on National Smoothie Day, Vitality Bowls will entice guests to order an Açaí Elixir, Tropical Paradise and Temptation smoothies all day long for only $5. The deal is available to customers who order any of the three most popular smoothies in-store or online at participating locations on June 21.
“Our devoted followers are all about balance, and as we head into a summer full of celebrations and milestones, we are continuing to keep health and wellness top of mind,” says Tara Gilad, President and Co-Founder of Vitality Bowls. “We are confident that the initiatives taking place on June 20 and June 21 will provide new and existing guests the opportunity to bond with loved ones and friends over delicious, nutrition-focused meals.”
From Amanda J, @cowgirlseat – “*New Menu Alert* @vitalitybowlslbk and all other locations just unveiled a new Savory Menu and its straight bussin I love all of the new colorful and flavorful items, and I think y’all will too!
What I ordered: • Hummus Toast • Green Goddess Salad (Cowgirls Eat Fav) • Kids Sunsation Smoothie
I highly recommend y’all try these new items. I thoroughly enjoyed my meal!”
From Culture Map Dallas | June 15, 2021 – Vitality Bowls has introduced savory entrees in the form of salads, grain bowls, wraps, and toasts. The new menu will be available only at Vitality Bowls locations in Dallas, Irving, Southlake, Plano, and McKinney. Supergreen Goddess Salad includes super greens, chicken, egg, and avocado. Chimichurri Steak and Roasted Potato Bowl has super greens, grass-fed steak, grains, and potato. The Vitality Wrap has hummus, avocado, super greens, grains, and potato. Its unique take on avocado toast has avocado, grape tomatoes, feta cheese, superseed crunch, and flaky salt on whole grain toast.
June 08, 2021, DANVILLE, Calif. – In honor of its food safety practices, innovations, leadership over the past year, Vitality Bowls been ranked in the 2021 Fast Casual Top 100 “Movers & Shakers” list. Among other influential industry players named on the list, the award further solidifies Vitality Bowls as an innovative brand that is shaping the fast casual segment.
The Top 100 Movers and Shakers Awards are presented by Networld Media, owner and operator of FastCasual.com, a leading restaurant industry online news publication. The honorees were announced on Wednesday, May 19 during a virtual awards banquet held over Zoom.
“It’s a great honor for us to have been included in this year’s Top 100 Movers & Shakers list. As we’ve continued to grow our brand in the fast casual space, we’ve never lost sight of the importance of the quality, innovation, and resilience that our guests have come to expect of Vitality Bowls,” said Roy Gilad, Co-Founder and CEO of Vitality Bowls. “Looking ahead to 2021 and beyond, we are eager to continue our mission: bring health and wellness to every community across the country through fresh, high-quality superfoods.”
For more than 16 years, the Fast Casual Top 100 “Movers and Shakers” list has acknowledged the industry’s most resilient brands. The annual ranking specifically recognizes restaurant industry brands and executive leaders for their contributions to the fast casual segment.
Over the last decade, Vitality Bowls has become a bonafide leader in the health food industry. Originating in Northern California, Vitality Bowls has established itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods.
All Vitality Bowls menu items are made to order and prepared in a kitchen designed to avoid cross contact for customers with food allergies. Plus, all bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt or artificial preservatives, giving the purest taste possible.
Complete results of the Fast Casual Top 100 “Movers & Shakers”, including company profiles, can be found at: https://www.fastcasual.com/resources/2021-fast-casual-top-100-movers-shakers/.
Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.
Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.
In 2021, Vitality Bowls ranked on Entrepreneur Magazine’s Franchise 500 List, claiming the #1 spot in the Açaí Bowl category and a #185 ranking overall. To learn more about Vitality Bowls franchise opportunities, visit https://franchise.vitalitybowls.com/ and for more information about the brand, visit the company website at http://vitalitybowls.com.
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