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Fruit Forward

Fruit Forward

by | Jun 1, 2018 | Blog

BY QSR MAGAZINE –  The rise of health-conscious eating has been a boon to the produce industry as Americans seek more fresh and healthy ingredients in their meals.

But while vegetables are a natural fit in limited service—whether as toppings on a sandwich, burger, or pizza or as a side dish or salad—fruits are less so. The sweet and tart flavor profile of most fruits has generally confined them to either the breakfast menu (think parfaits) or as a standalone side item (apple slices, anyone?).

But a new quick-serve segment has emerged as a starring vehicle for fruit: the juice-smoothie-bowl category.

Juice brands started to spring up 20 years ago as the health craze took off and Americans sought more convenient ways to consume beneficial nutrients. The movement thrived on the cold-pressing technique to juicing, which eliminates the juice’s exposure to heat and air, allowing it to retain nutrients.

Vitality Bowls, a San Ramon, California–based “superfood cafe,” was founded by Roy and Tara Gilad when they discovered that their daughter had severe food allergies. Uriah Blum, vice president of operations, says smoothie bowls are the “perfect platform” for uncommon superfoods like açai, moringa, acerola, and aronia.

“We have South American Graviola (soursop), which tastes like pineapple-watermelon-strawberry and is a delicious base for our bowls and smoothies,” he says. “One of our new smoothies, the Matcha Madness, combines matcha—an earthy green tea—with salty almond butter and sweet dates. Maca is a Peruvian root that tastes like savory butterscotch, which we combine with fresh-juiced apples and blueberries in our Maca Me [smoothie].” READ MORE

Vitality Bowls coming to Greensboro

Vitality Bowls coming to Greensboro

by | May 30, 2018 | Blog

BY THE NEWS & RECORD –  Another healthy eating brand is debuting in the Triad.

Vitality Bowls, a cafe specializing in acai bowls and antioxidant-rich drinks, is coming to Greensboro.

Franchisees Michael and Therese Lopez have signed an agreement to open a cafe in Greensboro.

 Site selection is underway and the couple plan to open the cafe later this year.

“The fresh ingredients and superfoods that Vitality Bowls offers are unlike any other fast-casual eatery options in the Greensboro area,” said Lopez who has over 20 years of experience as a project manager in the biotech and pharmaceutical industry. “My first bite of an açaí bowl at Vitality Bowls was a game-changer. I want to bring that same experience to everyone in Greensboro.”

Following this opening, the Lopez’s are planning to open two additional locations in Winston-Salem and Chapel-Hill.

Originating in Northern California, Vitality Bowls specializes in açaí bowls that feature a thick blend of the Amazon’s antioxidant-rich berry topped with a variety of ingredients such as graviola, spirulina, hemp sees, pitaya, coconut milk, bananas, strawberries and honey.

Fresh juices, soups, panini and salads are also available at each café.

The eatery will include a full-service coffee bar, complete with espresso, cold-brew nitrogen-poured coffee, organic kombucha on tap and superfood drinks made from açaí, pitaya and matcha.

There are currently 49 Vitality Bowls restaurants across the United States with more than 50 franchise units under development.

Vitality Bowls joins CoreLife Eatery, another healthier eating option specializing in greens and grain bowls, which is also opening soon in Greensboro.

Vitality Bowls’ Superfood Craze Coming To San Marcos

by | May 30, 2018 | Blog

By San Marcos Corridor News –  Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in San Marcos.

The new franchise location will be the first for Ashley Wright, who plans to open an additional café in the San Antonio area.

“From the first bite I took from an açaí bowl at Vitality Bowls, I knew it was the start of a new journey for me,” said Wright, a National Academy Sports Medicine Fitness Trainer and integrative nutrition counselor with a strong background in the food supply chain. Wright is also a graduate of Texas State University, where she majored in Animal Science-Agriculture. “The incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”

Slated to open on June 7, the new restaurant will be located at 210 North Edward Gary Street, Unit 112, in The Local San Marcos near Texas State University. This restaurant will be the sixth Vitality Bowls café in Texas, joining the more than 50 locations based nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer.

All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, mangosteen, camu camu, spirulina, aronia, moringa, maca, bee pollen and more.

Guests can choose from a variety of delectable options, such as the Green Bowl (with organic graviola, spirulina and hemp seeds), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey).

Plus, fresh juices, smoothies, soups, panini and salads are available in each café. Guests can also enjoy organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal and enjoy a huge assortment of superfoods not typically found elsewhere,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Ashley on board with this. We look forward to seeing Ashley grow her business in San Marcos and sharing the Vitality Bowls message with the community.”

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has more than 100 locations open and in development across the country.

Vitality Bowls, since franchising, began in 2014, the brand has seen significant growth with more than 100 cafes open and in development.

Vitality Bowls Growth

by | May 29, 2018 | Blog

BY MODERN RESTAURANT MANAGEMENT – Vitality Bowls announced the opening of the brand’s 50thlocation in Mountain View, California and the signing of its 100thfranchise agreement in Healdsburg, California. The superfood café brand has almost quadrupled in size since launching franchising efforts in 2014

“This growth is amazing because it means we are able to offer nutritious and allergy-conscious food to even more people,” said Tara Gilad, chief operating officer of Vitality Bowls. “Our loyal customers are the reason we are able to celebrate this outstanding achievement. We are proud to be a part of our customers’ personal health journeys and hope we can continue making healthy lifestyles easier to achieve.”

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich berry topped with a variety of superfoods – offers breakfast, lunch and dinner items made to order for each customer. All of the brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Most cafes offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

Vitality Bowls opens in Mountain View

Vitality Bowls opens in Mountain View

by | May 24, 2018 | Blog

BY PALO ALTO WEEKLY – A new açaí bowl shop is now open at 650 Castro St. in downtown Mountain View.

Vitality Bowls, a national franchise that got its start in California, serves made-to-order açaí bowls (a thick, smoothie-like blend of the superfruit, typically topped with granola, fruit and other ingredients) as well as smoothies, fresh juices, soups, salads and paninis. The bowls have no fillers such as ice, frozen yogurt, added sugar or artificial preservatives.

This newest location is being run by Angelo Camacho, the 18-year-old nephew of Vitality Bowls founder Tara Gilad. Gilad opened the first Vitality Bowls in San Ramon in 2011 after coping with the challenges presented by her young daughter’s severe food allergies.

Growing up “surrounded by healthy foods and successful entrepreneurs,” including his aunt, Camacho dreamed of opening his own business, the recent high school graduate said in a press release.

Camacho opened the Mountain View outpost on May 10, marking the company’s 50th location. There are nearby outposts in Palo Alto and Redwood City.

The Mountain View location replaced another açaí bowl shop, Mahalo Bowl, which closed in January.

Check out the Vitality Bowls menu here. There will also be nitrogen cold-brew coffee and organic kombucha available on tap.

Dedicated açaí bowl shops have been popping up throughout the Midpeninsula in recent years.