After diving into the numbers, many interested franchisees are also probing the support that a brand provides. While franchisees always expect cooperation from the corporate office, they are more tuned in than ever to the support and service a franchisor offers and desire a partnership rooted in responsiveness and collaboration.
Facing COVID-19’s curveball, the 75-unit Vitality Bowls chain held weekly phone calls with franchisees focused on helping them endure the pandemic. The company provided materials to help individual stores hit on safety measures, shared financial and operational information, and fed franchisees tangible direction on how to corral sales, such as leveraging digital avenues, loyalty, and donation programs.
“Franchisees want a business in a box, and they lean on us for that support,” Vitality Bowls chief operating officer Dave Malinowski says. “And as times get tough, that magnifying glass gets even larger.”
From Hayley Free Bordes, @littlemeandfree – “Today I took all three of my daughters aka my Galentines to @vitalitybowls here in Friendswood to get some smoothies. I got the Dragon Smoothie which happens to be hot pink! Trust me, it taste as good as it looks. In honor of Galentine’s Day on 2/13, #VitalityBowls is donating 10% of all Dragon Smoothies sold that day to Bright Pink, a non-profit for breast and ovarian health. @vitalitybowlsfriendswood@bebrightpink
From @foodwithkaythlin – “Grab a friend and join the fight! On February 13th, @vitalitybowlseugene will be donating 10% of the proceeds from their Dragon Smoothies to Bright Pink- a non-profit for breast and ovarian health!
Fuel up with pitaya, guava juice, strawberries, mango, and raspberries! While you’re there, try their açaí bowls like the Tropical Bowl pictured here ☺️
This Galentine’s Day (2/13), @vitalitybowlseugene is donating 10% of proceeds from their Dragon Smoothie to @bebrightpink, a nonprofit dedicated to prevention and early detection of breast and ovarian cancer.
Stop by with your best gal and enjoy a delicious smoothie for an incredible cause! See you there”
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