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Vitality Bowls to open in Jacksonville Beach this summer

Vitality Bowls to open in Jacksonville Beach this summer

BY FLORIDA TIMES-UNION – Jacksonville natives Amy Sears and her husband, Donnie, are bringing California-based Vitality Bowls to Jacksonville Beach this July.

“We loved the idea of bringing something fresh and healthy to our town,” Sears said. “We’re such a fitness and nutrition-oriented community and we needed more places to get fresh, healthy food options that are fast and casual.”

The 1,100-square-foot location will open on July 6 at North Beach Plaza at 1516 3rd St. N. in Jacksonville Beach.

Vitality Bowls, which will have nearly 50 locations throughout nine states by the end of the year, offers a selection of açaí, breakfast and dessert bowls.

The açaí berry bowls are topped with organic granola, and customers can choose from toppings that include fruit, honey, chia seeds and more.

Sears, a stay-at-home mother, said she and her husband were looking for a new venture now that their two children are teenagers when Donnie discovered Vitality Bowls while visiting California.

“My husband was raised at the beach, my kids went to elementary school there and my in-laws still live there, so we have a rich connection to the community,” she said. “… We’re also located across the street from Native Sun, near several hotels and close to Fletcher High School so we’ll offer another great lunch option for students.”

For more information about Vitality Bowls, visit vitalitybowls.com.

Women in Franchising: Emerging Entrepreneurs

Women in Franchising: Emerging Entrepreneurs

BY FRANCHISE BUSINESS REVIEW – Tara Gilad, Co-Founder and COO of Vitality Bowls: Without Tara’s guidance and dedication, Vitality Bowls would not be experiencing such rapid success on all levels of the business.. Tara’s philosophy of leading by example has truly set a course for the brand’s image, operations and franchise development. Sydney Trepel, All Points Public Relations

The New Hotness: One hundred franchises ready to take you to the top

BY ENTREPRENEUR MAGAZINE – Each year we see a rising number of new and established companies grow their brand through franchising. To wit, more than 22 percent of the 988 companies that submitted their information for Entrepreneur’s 2017 Franchise 500 ranking started franchising in the past five years. You’ll find the top 100 of them on the following pages. These newcomers are helping to shape the franchise industry’s future with innovative products and services, creative marketing methods, and ever-evolving technological tools. Bottom line: They offer new franchise owners the chance to latch onto the next big thing.

95: Vitality Bowls: Acai bowls, smoothies, juices, paninis, salads; Franchising since 2014; Startup cost: 152,6K-513.5K; Total franchises/co-owned: 23/6

Salad gets a center-of-the-plate upgrade

Salad gets a center-of-the-plate upgrade

BY NATION’S RESTAURANT NEWS – Last year, Vitality Bowls, the San Ramon, Calif.-based chain that specializes in acai bowls, added new superfood salad to its menu. The idea was to appeal to health-conscious consumers with something more than traditional lettuce-based salads, offering salads that pack a superfood punch.

The new salads are Spinach, made with fresh spinach, goat cheese, quinoa, strawberries, almonds and housemade balsamic vinaigrette; and Kale, made with kale, cucumbers, goat cheese, quinoa, celery and housemade Dijon vinaigrette. Customers have the option to add roasted turkey breast or seasoned, seared, grass-fed sirloin to either salad.

“As more people are becoming health conscious, they’re looking for creative meal options, so it’s important for us to provide unique flavor combinations while utilizing ingredients that match our superfoods cafe concept,” said Uriah Blum, vice president of operations. “We’re always recipe testing and researching new ingredients and hope to add to our salad offerings in the coming months.”

Vitality Bowls founder: ‘Leadership roles make great careers for mothers’

BY FAST CASUAL – Tara Gilad, founder of Vitality Bowls, was inspired to create the concept by her 2-year-old daughter’s struggle with food allergies.

“It was so hard to eat out as we had to ensure she was getting the best nutrients in restaurants that took allergies seriously,” said Gilad, who believes that mothers shouldn’t be afraid to take on leadership roles.

“It can be difficult being female in a male-dominated world, and I’ve often found myself discounted by men when dealing with them in various aspects of the business. I hope that in the coming years, an increase in the number of women leaders will have a positive effect on the industry.”

Got her start in the biz
After struggling to feed her daughter, who was suffering from food allergies in 2011, Gilad created Vitality Bowls, a brand she describes as a “casual super-food cafe where people eat nutritious super-foods from a kitchen that strives to avoid cross-contamination of common food allergy ingredients.”

On why women make great leaders
“I think many women are concerned with work/life balance and trying to manage having a family with the demands of leadership roles and/or owning their own business. However, I find being in a leadership role gives me more flexibility than a regular job. It’s a lot of late nights and coordination, but for the most part I’m able to schedule my work around my kids’ needs. Plus, I’m a wonderful role model to my daughter. I definitely encourage more women to create businesses of their own and a huge benefit is gaining more control over their schedules. Vitality Bowls has several women franchisees that now own their own business and are experiencing success.”

Advice to women looking to lead
Do it! Don’t be afraid. The positivity and rewards that come from it far outweigh the hard work and long hours.