QSR Magazine | INDUSTRY NEWS | JUNE 17, 2021 – Vitality Bowls, the leading superfood café brand that specializes in rich açaí bowls and smoothies, has announced a pair of exciting specials that will allow fans and superfood fanatics to celebrate the start of the summer, kicking off with Father’s Day on June 20 and National Smoothie Day on June 21.
On Sunday, June 20, Vitality Bowls is encouraging guests to celebrate Father’s Day with an exclusive Buy One Get One 50 percent off deal on all medium and large açaí bowls. To redeem the offer, customers must download the Vitality Bowls mobile app and sign up for the brand’s Loyalty Program or have an existing Loyalty Member account.
In honor of National Smoothie Day celebrated annually on June 21, Vitality Bowls is presenting another reason to ring in the summer solstice with a sweet celebration. Offered only on National Smoothie Day, Vitality Bowls will entice guests to order an Açaí Elixir, Tropical Paradise and Temptation smoothies all day long for only $5. The deal is available to customers who order any of the three most popular smoothies in-store or online at participating locations on June 21.
“Our devoted followers are all about balance, and as we head into a summer full of celebrations and milestones, we are continuing to keep health and wellness top of mind,” says Tara Gilad, President and Co-Founder of Vitality Bowls. “We are confident that the initiatives taking place on June 20 and June 21 will provide new and existing guests the opportunity to bond with loved ones and friends over delicious, nutrition-focused meals.”
From Amanda J, @cowgirlseat – “*New Menu Alert* @vitalitybowlslbk and all other locations just unveiled a new Savory Menu and its straight bussin I love all of the new colorful and flavorful items, and I think y’all will too!
What I ordered: • Hummus Toast • Green Goddess Salad (Cowgirls Eat Fav) • Kids Sunsation Smoothie
I highly recommend y’all try these new items. I thoroughly enjoyed my meal!”
From Culture Map Dallas | June 15, 2021 – Vitality Bowls has introduced savory entrees in the form of salads, grain bowls, wraps, and toasts. The new menu will be available only at Vitality Bowls locations in Dallas, Irving, Southlake, Plano, and McKinney. Supergreen Goddess Salad includes super greens, chicken, egg, and avocado. Chimichurri Steak and Roasted Potato Bowl has super greens, grass-fed steak, grains, and potato. The Vitality Wrap has hummus, avocado, super greens, grains, and potato. Its unique take on avocado toast has avocado, grape tomatoes, feta cheese, superseed crunch, and flaky salt on whole grain toast.
June 08, 2021, DANVILLE, Calif. – In honor of its food safety practices, innovations, leadership over the past year, Vitality Bowls been ranked in the 2021 Fast Casual Top 100 “Movers & Shakers” list. Among other influential industry players named on the list, the award further solidifies Vitality Bowls as an innovative brand that is shaping the fast casual segment.
The Top 100 Movers and Shakers Awards are presented by Networld Media, owner and operator of FastCasual.com, a leading restaurant industry online news publication. The honorees were announced on Wednesday, May 19 during a virtual awards banquet held over Zoom.
“It’s a great honor for us to have been included in this year’s Top 100 Movers & Shakers list. As we’ve continued to grow our brand in the fast casual space, we’ve never lost sight of the importance of the quality, innovation, and resilience that our guests have come to expect of Vitality Bowls,” said Roy Gilad, Co-Founder and CEO of Vitality Bowls. “Looking ahead to 2021 and beyond, we are eager to continue our mission: bring health and wellness to every community across the country through fresh, high-quality superfoods.”
For more than 16 years, the Fast Casual Top 100 “Movers and Shakers” list has acknowledged the industry’s most resilient brands. The annual ranking specifically recognizes restaurant industry brands and executive leaders for their contributions to the fast casual segment.
Over the last decade, Vitality Bowls has become a bonafide leader in the health food industry. Originating in Northern California, Vitality Bowls has established itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods.
All Vitality Bowls menu items are made to order and prepared in a kitchen designed to avoid cross contact for customers with food allergies. Plus, all bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt or artificial preservatives, giving the purest taste possible.
Complete results of the Fast Casual Top 100 “Movers & Shakers”, including company profiles, can be found at: https://www.fastcasual.com/resources/2021-fast-casual-top-100-movers-shakers/.
Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.
Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.
In 2021, Vitality Bowls ranked on Entrepreneur Magazine’s Franchise 500 List, claiming the #1 spot in the Açaí Bowl category and a #185 ranking overall. To learn more about Vitality Bowls franchise opportunities, visit https://franchise.vitalitybowls.com/ and for more information about the brand, visit the company website at http://vitalitybowls.com.
Hmmm, we Memphians say, as we wipe our barbecue sauce- and/or wing sauce-covered fingers onto our shirts.
But the folks at Vitality Bowls are not deterred.
“Memphis, it’s an upbeat culture. There’s great diversity, great music, and the people are foodies. So, it’s got the right kind of energy we’re looking for in a market,” said Uriah Blum, vice president of operations at Vitality.
“We know that there’s a lot of people out there desiring and demanding healthy food – superfoods, smoothies, juices, and acai bowls,” he added. ” So, even places that are typically known for barbecue or meat or things of this nature, there’s a huge percentage of the population that is craving and wanting something like we can offer.”
Blum noted that Vitality generally likes to be in the more affluent/healthier side of town.
“We’re not meant for everyone,” he said. “We’re definitely more of a premium product. So, when we look at regions and areas within cities, we’re targeting higher household incomes, places where there’s good business, neighborhoods, gyms, fitness facilities.”
Vitality is currently looking for franchisees. A license for Vitality Bowls is $39,500 with $200,000 to $500,000 to get the location up and running.
Blum said that franchisees don’t necessarily have to have a background in restaurants.
“We look for people with passion and personality,” he said. “We’re big on community involvement. We want you to be out the door, have ties into community, and get out there. Obviously, [a franchisee should have] a passion for healthy eating, for nutrition, for fitness – just living a well-balanced lifestyle.”
Vitality Bowls is a California-based company founded by Roy and Tara Gilad in 2011 to address their daughter’s severe food allergies. There are now 145 cafes open or in development.
The stars of the show at Vitality are its acai bowls, which feature a base of ingredients – such as acai or other fruits, along with toppings like more fruits, honey, and gronola. They also offer smoothies, juices, paninis, soups, and salads.
Some of the words on the menu, like graviol, may be unfamiliar. That’s why employees are called “order educators.”
“We do have a lot of customer education,” Blum said. “What are these superfoods? Where do they come from? Why are they good for you? What is this acai bowl thing?”
Vitality bowls will soon expand their menu. They plan to add savory grain bowls, power toasts, and some wraps. They’d like to get their juices into the retail market.
The bigger plan is to have 200 locations open in the next three to five years.
“We’re looking to just continue down this path focusing on the right markets with the right people,” Blum said.
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